Specialist, Marketing Management at Nationwide in Columbus, OH

Specialist, Marketing Management Location: Ohio - Columbus, Three Nationwide Plaza If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. The Specialist, Content Creation is an execution-focused role responsible for organizing, writing and editing participant content across channels. You will work from established strategies and playbooks to bring content to life, partner with internal and external teams to move work through review and production and use analytics to flag performance trends and optimization opportunities. You’ll collaborate closely with Participant Content Strategy, PEP, AO marketing partners, Digital, Compliance/Legal and external agencies to ensure participant materials are current, compliant and aligned to campaign and AO priorities. What you'll do Write and edit AO participant content across channels and move it through review to launch accurate, on-brand, compliant materials. Maintain AO participant content materials and compliance. Monitor AO content performance in GA4, summarize key trends and issues, and flag opportunities for optimization. Build, update and retire NRSforU banners and MOP content to reflect current campaigns. Execute AO participant content for national campaigns (FLM and NRSM), aligning assets to campaign calendars and reporting basic engagement results. Create and update Virtual Benefit Fair content, coordinating with internal partners to deliver accurate, timely materials. Partner across marketing, digital, analytics, compliance/legal and agencies to move AO work from intake through deployment while championing participant-first, plain-language content. What we're looking for Detail-oriented content creator – Produces clear, accurate and on-brand content that meets requirements and timelines. Data-aware executor – Uses available performance data and partner input to refine content decisions and flag opportunities for improvement. Collaborative partner – Works effectively with cross-functional teams, communicates clearly and embraces feedback to deliver the best participant experience. FINRA Series 6 required within 120 days of hire. This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 3 days per week. Current Nationwide Remote Associates may also be considered. Job Description Summary Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results. Job Description Key Responsibilities: Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions. Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities. Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution. Collaborates on and assists with creative development and provides feedback on look and feel. Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions. Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies. May perform other responsibilities as assigned. Reporting Relationships: Reports to Director/Manager. This is an individual contributor role. Typical Skills and Experience: Education: Bachelor’s degree in marketing, business administration or related field preferred. License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position. Experience: Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field. Knowledge, Abilities and Skills: Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions. Other criteria, including leadership skills, competencies and experiences may take precedence. Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner. Values: Regularly and consistently demonstrates Nationwide Values. Job Conditions: Overtime Eligibility: Exempt (Not eligible) Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required. ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties. Benefits We have an array of benefits to fit your needs, including: medical/dental/vision,life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer,click here. Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.