Project Employee, Digital & Social Content… at National… · Remote

Summary: The National Basketball Association (NBA) is a global sports and media organization dedicated to connecting people through basketball. This role is responsible for leading the creation and publishing of content across the NBA’s Fantasy & Gaming digital ecosystem, particularly managing the @NBAFantasy social channels and ensuring engaging storytelling across various platforms. Responsibilities: - Lead day-to-day content publishing and platform management for @NBAFantasy social channels, with a strong understanding of voice, tone, and audience behavior - Lead day-to-day content publishing and platform management for NBA’s suite of free-to-play games (NBA Pick’em, etc.) - Develop and execute platform-specific strategies across Instagram, X, TikTok, and emerging channels, optimizing content for each environment - Monitor real-time NBA games and trends to create timely, engaging fantasy-focused social content - Analyze social performance metrics and trends to inform content decisions and improve engagement - Curate, program, and publish video, photo, statistical, and editorial content across NBA Fantasy & Gaming digital platforms - Translate fantasy insights, player performance, and storylines into compelling, fan-friendly content - Support content creation and publishing efforts across NBA.com and the NBA App, ensuring Fantasy & free-to-play games are represented within broader NBA coverage - Collaborate with internal teams to align Fantasy and Free-to-Play content with key NBA tentpoles, moments, and initiatives - Actively participate in content planning for Fantasy & Gaming across social and digital platforms - Leverage promotional tools (push notifications, email, in-app placements) to amplify content reach and engagement - Identify and introduce new content formats, series, and ideas tailored to Fantasy audiences - Track and interpret engagement data to evaluate content performance and inform future programming - Work with third-party content providers to edit, publish, and program Fantasy & Gaming content - Provide oversight and quality control for externally produced content across Fantasy & Gaming channels - Ensure all content aligns with NBA brand standards and Fantasy-focused editorial priorities Required Qualifications: - Deep knowledge of NBA Fantasy, including players, teams, trends, and gameplay strategy - Deep knowledge of NBA free-to-play games including Pick'em style, trivia, casual and skill-based - Strong understanding of basketball analytics and how they translate to Fantasy performance - Proven experience managing and publishing content on behalf of a brand across social media platforms - Strong understanding of platform best practices (Instagram, X, TikTok, etc.) and audience behaviors - Ability to interpret social analytics and trends to inform content strategy and optimization - Experience working within a CMS (WordPress preferred) - Understanding of the fantasy and free-to-play gaming space with the ability to create engaging, fantasy-driven content experiences - Ability to turn data, stats, and real-time moments into compelling storytelling - Strong communication skills, especially in a remote, fast-paced environment - Experience working nights/weekends and reacting to live events on deadline - Ability to collaborate cross-functionally with internal teams and external partners - Proactive, creative thinker who can generate content ideas and execute quickly Preferred Qualifications: - Bachelor's Degree in Journalism, Communications, or a related field Required Skills: NBA Fantasy knowledge, NBA free-to-play games knowledge, Basketball analytics, Social media content management, Social media platform best practices, Social analytics interpretation, Content Management System (CMS) - WordPress, Fantasy, free-to-play gaming content creation, Proactive thinking Benefits: Medical, Short-term disability, Mental health coaching/therapy, Sick time