Staff Engineer, CRM Salesforce Marketing Cloud at Nagarro in India

companyDescription 👋🏼We're Nagarro. We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (17700+ experts across 39 countries, to be exact). Our work culture is dynamic and non-hierarchical. We're looking for great new colleagues. That's where you come in. jobDescription REQUIREMENTS: Total Experience 6+ years Strong hands-on experience in Salesforce Marketing Cloud (SFMC). Strong knowledge of Salesforce Marketing Cloud platform and marketing automation concepts. Hands-on experience with SFMC modules including: Email Studio, Journey Builder, Automation Studio Content Builder, Contact Builder, Mobile Studio, Advertising Studio Good experience writing moderately complex SQL queries for segmentation and data management. Strong knowledge of AMPscript, SSJS, HTML, and CSS for responsive email development. Experience with Data Extensions, audience segmentation, personalization, and triggered communications. Knowledge of Salesforce best practices for email marketing and automation. Experience with API integrations and external system connectivity. Strong understanding of email testing, deliverability, domain/IP reputation, and campaign monitoring. Excellent analytical, troubleshooting, communication, and documentation skills. Ability to work independently in geographically distributed teams. Experience with Mobile SDK is an added advantage. RESPONSIBILITIES: Develop and deploy email campaigns, customer journeys, and marketing automations within Salesforce Marketing Cloud. Build responsive and dynamic email templates using AMPscript, HTML/CSS, and SSJS. Configure and manage Journey Builder, Automation Studio, Email Studio, and Content Builder. Create audience segmentation, personalization strategies, and targeted customer communications. Develop SQL queries, manage Data Extensions, and implement API integrations. Support lifecycle campaigns, triggered communications, and marketing automation initiatives. Monitor campaign performance, email deliverability, and domain/IP reputation metrics. Troubleshoot campaign execution, automation failures, and integration-related issues. Collaborate with architects, business analysts, administrators, and cross-functional teams to deliver marketing solutions. Implement and monitor the complete lifecycle of email, messaging, and segmentation campaigns. Build and launch marketing emails and messaging campaigns as required by business stakeholders. Design and manage marketing assets including email layouts and campaign visuals where needed. Analyze email campaign reports and identify trends to support optimization and future decision-making. Act as module lead and serve as the point of contact (POC) for assigned markets or regions. Document system processes, identify recurring issues, and recommend process improvements. Participate in Proof of Concepts (POCs) and support implementation of new marketing solutions and capabilities. qualifications Bachelor’s or master’s degree in computer science, Information Technology, or a related field. additionalInformation