Associate Principal Engineer, CRM Salesforce… at Nagarro · India

companyDescription 👋🏼We're Nagarro. We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (17700+ experts across 39 countries, to be exact). Our work culture is dynamic and non-hierarchical. We're looking for great new colleagues. That's where you come in. jobDescription REQUIREMENTS: Total Experience 10+ years Strong hands-on expertise in Salesforce Marketing Cloud components including Email Studio, Automation Studio, Journey Builder, and Data Designer. Good understanding of SQL, AMPscript, and API integrations using REST/SOAP services. Experience in gathering, analyzing, and prioritizing marketing and business requirements. Strong understanding of email marketing, customer journey mapping, automation, and personalization strategies. Experience managing product backlogs, user stories, and Agile/Scrum delivery processes. Ability to work closely with marketing analysts to define KPIs, campaign metrics, and success criteria. Strong stakeholder management and communication skills with the ability to coordinate between marketing and technical teams. Experience collaborating with cross-functional teams to design and deliver end-to-end marketing solutions. Knowledge of Salesforce Marketing Cloud best practices, deployment processes, and campaign optimization techniques. Strong analytical, troubleshooting, and problem-solving capabilities. Ability to stay updated with Salesforce Marketing Cloud platform enhancements and industry trends. RESPONSIBILITIES: Collaborate with stakeholders to gather, analyze, and prioritize marketing requirements and convert them into user stories for Salesforce Marketing Cloud development Act as the primary liaison between marketing teams and development teams, ensuring alignment between marketing objectives and technical capabilities Manage and maintain the product backlog, prioritizing features and enhancements based on business value and stakeholder feedback Lead sprint planning, backlog grooming, sprint reviews, and Agile delivery activities. Work closely with marketing analysts to define KPIs, reporting metrics, and campaign success measurements. Provide guidance on best practices for email marketing, customer journeys, automation, and personalization within Salesforce Marketing Cloud. Design and support implementation of end-to-end marketing automation solutions using Salesforce Marketing Cloud components. Collaborate with cross-functional teams to deliver scalable and customer-focused marketing solutions. Monitor campaign performance and user feedback to drive continuous optimization and improvement.\ Facilitate User Acceptance Testing (UAT) and coordinate deployment and release activities. Serve as a Subject Matter Expert (SME) for Salesforce Marketing Cloud capabilities, platform updates, and industry best practices. Support roadmap planning and recommend platform enhancements aligned with business and marketing objectives. qualifications Bachelor’s or master’s degree in computer science, Information Technology, or a related field. additionalInformation