Customer Marketing Manager at n8n in Germany

The AI orchestration of your wildest imagination. n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we’re changing the way people bring systems together and scale ideas for impact. Since our founding in 2019, we’ve grown into a diverse team of over 220 - working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin. Along the way, we’ve: - Cultivated a community of more than 650,000 active developers and builders - Earned 145k+ GitHub stars, making us one of the world’s Top 40 most popular projects - Been ranked as one of Europe’s most promising privately held SaaS startups (4th in Sifted’s 2025 B2B SaaS Rising 100) - Raised $240m to date, from Sequoia’s first German seed to our recent $180m Series C - bringing us to a $2.5bn valuation That’s the company we’ve built. Now we’d love to see what you can build. If you’re applying, try n8n out - whether you’re technical or not - and share a screenshot of your first workflow with us. The easiest place to start is here: app.n8n.cloud/register http://app.n8n.cloud/register. We’re in a defining moment of an incredible journey. Come and build with us. WHY THIS ROLE EXISTS Customer marketing already matters at n8n, but it does not currently have dedicated ownership. Valuable customer stories and advocacy opportunities exist across the business, but much of the work happens reactively or through ad hoc efforts. We’re looking for someone who can turn customer marketing into a more strategic and repeatable function that supports: - Pipeline growth - Enterprise credibility and trust - Product adoption and expansion - Sales enablement - Campaign performance You’ll define the roadmap, build the foundations, and create systems that help customer proof become one of the company’s strongest go-to-market assets. THE OPPORTUNITY This is an opportunity to build customer marketing almost from scratch at one of Europe’s most exciting B2B SaaS companies. n8n already has strong foundations: - A highly engaged builder community - Strong product-market pull - Increasing enterprise adoption - A distinctive open and fair code story - Broad applicability across teams, industries, and use cases For the right person, this role offers genuine ownership and visibility. You’ll help shape how n8n tells customer stories across marketing, sales, and product teams. There is also potential over time to help grow the function further. WHAT YOU’LL DO - Own customer marketing strategy at n8n - Build a scalable program for customer advocacy, storytelling, references, and proof-based marketing - Create a structured approach for sourcing and prioritising customer stories across industries, use cases, and product areas - Produce high-quality customer assets including: - Case studies - Testimonials - Customer narratives - Reference programs - Co-marketing initiatives - Partner closely with Product Marketing, Customer Success, Sales, Partnerships, Demand Generation, Content, and DevRel teams - Gather strong customer stories from post-sales teams and turn them into assets that are useful for both marketing and sales - Help Sales teams use customer proof more effectively in outbound activity, enterprise conversations, and deal support - Build processes, tooling, and workflows that allow customer marketing to scale over time - Measure performance and improve programs based on what drives the most impact WHAT SUCCESS LOOKS LIKE Within the first 6 to 12 months, you will: - Establish clear ownership and direction for customer marketing - Build a repeatable pipeline of customer stories and advocacy opportunities - Increase the quality and usability of customer proof assets - Improve how Sales and Marketing teams access and use customer evidence - Help n8n tell stronger stories around customer outcomes, technical impact, and business value Success may be measured through: - Published customer stories and case studies - Growth in referenceable customers and advocates - Adoption of customer assets by Sales teams - Contribution to campaigns and GTM initiatives - Feedback from internal stakeholders WHAT WE’RE LOOKING FOR REQUIRED EXPERIENCE - Senior IC experience in customer marketing, product marketing, customer advocacy, or content led storytelling within a high growth B2B SaaS company - Experience building strategy, structure, and operating processes in functions that are still maturing - Strong track record of turning customer stories into assets that support both marketing and sales - Ability to work cross-functionally and influence senior stakeholders without direct authority - Strong editorial judgment and storytelling ability, with a good sense of what makes a customer story commercially useful - Comfortable balancing strategic thinking with hands-on execution - Experience supporting enterprise or technical buyers with proof-oriented content NICE TO HAVE - Experience building customer advocacy or reference programs - Background in technical SaaS, developer tools, automation, AI, infrastructure, or related categories - Experience creating sales enablement assets used in outbound or enterprise sales motions - Familiarity with open-source, fair-code, or community-led product environments - Experience helping define systems and workflows that later scaled into broader programs or teams - Exposure to global or multi region GTM organisations across Europe and the US n8n is an equal opportunity employer and does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status. We can sponsor visas to Germany; for any other country, you need to have existing right to work. Our company language is English. You care about diversity and inclusion? We do too! Check out our Diversity, Inclusion and Belonging initiatives at n8n https://www.notion.so/Diversity-inclusion-and-belonging-n8n-c1bec2fff536422d868b1a438d990e35?pvs=21 (https://www.notion.so/n8n/Diversity-inclusion-and-belonging-n8n-c1bec2fff536422d868b1a438d990e35). Location disclaimer: If you see multiple job postings for the same role, it is most likely because we're hiring remotely for this role and posting in different locations to make sure every potential candidate can see the role. Please apply to the location you're the most likely to work from in the future. BENEFITS - Competitive compensation 💸 – We offer fair and attractive pay. - Ownership 💪 – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity. - Work/life balance 🏖️ – We work hard but ensure you have time to recharge: - Europe: 30 days of vacation, plus public holidays wherever you are. - US: 20 vacation days, 8 sick days, plus public holidays wherever you are. - Health & wellness 🩺 – - Europe: We provide benefits according to local country norms.* - US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage. - Future planning 💰 – - Europe: We provide pension contributions according to local country norms.* - US: 401(k) retirement plan with a 4% employer match. - Financial security 🛡️ – - Europe: We provide benefits according to local country norms.* - US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones. - Career growth 📈 – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills. - A passionate team 🤩 – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it! - Remote-first 🌏 – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description. - Giving back 🤝 – We're big fans of open source, and you'll get $100 per month to support projects you care about. - AI enablement 🤖 – We believe in working smarter—everyone gets an unlimited AI budget to explore and use the best tools to boost productivity and creativity. - Transparency 🙏 – We all know what everyone’s working on, how the company is doing—the whole shebang. - An ambitious but kind culture 😍 – People love working here—our eNPS for 2024 is 94! * Country-specific details are provided in your contract.