Director of Marketing at mylo in Cairo, Egypt

mylo is a fintech platform dedicated to helping millions of people and businesses thrive by providing accessible and responsible financial solutions. Whether you’re purchasing a mobile phone, a new jacket, a flight ticket, a comfy couch, or even covering school tuition, mylo enables you to buy now and pay later at thousands of points of sale across Egypt. Born out of B.TECH—Egypt’s leading electronics and appliances retailer with over 27 years of experience in offering buy now, pay later solutions—mylo brings a legacy of trust and innovation to the fintech space. All mylo products are fully Sharia-compliant, ensuring ethical and inclusive financial practices.

At mylo, we're on a mission to create exceptional customer experiences and drive sustainable growth through innovation, data-driven decision making, and impactful marketing strategies. We're looking for a strategic and hands-on Director of Marketing to lead our marketing function and accelerate brand awareness, customer acquisition, engagement, and revenue growth.

The Director of Marketing will be responsible for developing and executing the company's overall marketing strategy, leading both online and offline marketing efforts, and driving business growth through effective customer acquisition and retention initiatives.

Responsibilities

Marketing Strategy & Leadership

- Develop and execute the overall marketing vision, strategy, and annual marketing plan aligned with business objectives.
- Lead and manage all marketing functions, including brand, growth, digital marketing, performance marketing, CRM, customer retention, content, partnerships, and offline marketing.
- Build, mentor, and lead a high-performing marketing team.
- Collaborate with cross-functional teams including Product, Sales, Operations, Customer Experience, and Leadership to drive business growth.

Growth & Customer Acquisition

- Own and optimize customer acquisition strategies across all channels.
- Drive scalable growth initiatives through performance marketing, partnerships, referral programs, and lifecycle marketing.
- Monitor CAC, ROAS, conversion rates, and other growth metrics to maximize marketing effectiveness.
- Identify and test new customer acquisition opportunities and marketing channels.

Brand & Communications

- Develop and strengthen mylo's brand positioning and market presence.
- Ensure consistent brand messaging and customer experience across all touchpoints.
- Oversee PR, communications, brand campaigns, events, and sponsorship opportunities.
- Build and execute integrated marketing campaigns that increase awareness and consideration.

Digital & Performance Marketing

- Lead digital marketing efforts across paid media, SEO, SEM, social media, email marketing, and content marketing.
- Manage marketing budgets and optimize spend across channels to maximize ROI.
- Utilize analytics and customer insights to continuously improve campaign performance.
- Implement data-driven decision-making and performance reporting frameworks.

Offline Marketing

- Develop and execute ATL, BTL, OOH, retail, activation, and experiential marketing initiatives.
- Manage agency relationships and external marketing partners.
- Ensure alignment between online and offline marketing strategies.

Customer Retention & Engagement

- Design customer lifecycle and retention strategies to improve loyalty and lifetime value.
- Work closely with Product and Customer Experience teams to enhance customer engagement.
- Develop CRM and customer communication strategies.

Analytics & Reporting

- Establish KPIs and regularly report marketing performance to senior leadership.
- Leverage customer, market, and competitive insights to inform strategic decisions.
- Track and analyze key metrics including customer acquisition, retention, market share, revenue contribution, and campaign effectiveness.

Education

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA is a plus.

Experience

- 12+ years of progressive marketing experience.
- 7+ years in a senior marketing leadership role.
- Proven experience leading growth, brand, and performance marketing functions.
- Experience managing both online and offline marketing channels.
- Strong track record of delivering measurable business growth and customer acquisition results.
- Experience building and managing high-performing teams.

Skills & Competencies

- Strategic thinking with strong commercial acumen.
- Deep understanding of growth marketing and customer acquisition.
- Expertise in digital marketing, performance marketing, CRM, and brand management.
- Strong analytical and data interpretation skills.
- Excellent leadership, communication, and stakeholder management abilities.
- Ability to thrive in a fast-paced, high-growth environment.
- Results-driven with a strong sense of ownership and accountability.

Key Success Metrics

- Brand awareness and market share growth
- Customer acquisition growth
- Customer retention and lifetime value improvement
- Marketing ROI and ROAS
- Revenue contribution from marketing initiatives
- Lead generation and conversion performance
- Team engagement and capability development

Office environment: When you come to our mylo office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams.

Flexibility: You know best whether you want to work from home or in the office. However, if you want to join your teammates onsite.

Equipment: From "Day 1" you will receive all the equipment you need to be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.