Senior Strategist at Monks in Amsterdam, North Holland, NL

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About the Role

As a Senior Strategist, you’ll drive strategic clarity for a diverse portfolio of local and regional client accounts, with a primary focus on the Dutch market alongside regional and global scopes. Based within our Strategy function, you will act as a trusted advisor to senior clients, bridging brand strategy with social-first thinking while embedding cutting-edge AI tools and emerging technologies into our strategic delivery to ensure our work stays future-ready. We are looking for someone who is passionate about seeking new opportunities to create impactful work.

Responsibilities:

• Act as a trusted senior strategic advisor across a cross-portfolio of regional and global client accounts, building strong relationships that bring clarity and confidence.
• Shape long-term strategies that align client ambition with our capabilities and commercial opportunities, while proactively identifying ways to expand our footprint.
• Define best practices for how strategy shows up across branding engagements and social-first briefs, ensuring it consistently fuels creative breakthroughs.
• Champion and actively embed AI tools within the strategy process—from insight generation and generative research to brief writing and output evaluation.
• Lead the development and delivery of social strategies across platforms, managing everything from content strategy through to community and performance thinking.
• Serve as a key strategic voice across multiple accounts and markets, navigating cultural nuance and stakeholder complexity with confidence.
• Collaborate cross-functionally with data, creative, planning, and client success teams to deliver integrated, insight-led briefs and effective scopes of work.
• Lead, inspire, and educate teammates on cultural, industry, and platform insights, helping to build a culture of curiosity and strategic excellence.
• Develop thought leadership around themes relevant to client categories, culture, and emerging consumer behaviours.

About You

The essentials:

• Language Skills: Fluency in both Dutch and English (written and spoken) is essential for this role.
• Strategic Experience: Proven experience in both brand strategy and social-first strategy, with a strong portfolio across disciplines.
• Account Scope: Demonstrable experience working on regional and global accounts, navigating complexity across multiple markets and stakeholders.
• Tech-Forward Mindset: Active interest in or hands-on experience integrating AI tools into the strategy process.
• Client Presence: Proven ability to lead senior client relationships, influence stakeholders, and navigate complex business environments.
• Communication: Excellent communication and presentation skills, equally comfortable in a creative briefing and a client strategy session.

Not a must, but a plus:

• Experience in social media platform strategy, including content, community, and performance thinking across key platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).
• A strong understanding of social commerce, creator/influencer ecosystems, and emerging social formats.
• Experience collaborating seamlessly with data, planning, and creative teams to deliver integrated strategies.
• Strong analytical capability, with the ability to comfortably handle data and translate insights into strategic direction.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

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About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.