Mondelez International→
Senior Manager, Portfolio Marketing Strategy &… at Mondelez… · East…
Job Description
Senior Manager, Portfolio Marketing Strategy & Creative
Location: East Hanover, New Jersey, United States
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
We are seeking a dynamic, creatively-driven Sr. Manager, Portfolio Marketing Strategy & Creative to lead the development and execution of our portfolio marketing vision across categories and brands. This is a high-impact individual contributor role that operates at the intersection of brand strategy, creative excellence, and partnership innovation. The ideal candidate is a seasoned brand marketer with a deep creative background who thrives in shaping how a portfolio of iconic brands shows up cohesively, boldly, and with purpose. in-store, online, digitally and socially for our passionate and wide-ranging customers and consumers.
This role reports to the Sr. Director, Partnerships and partners/influences cross-functionally with categories, R&D, sales, and external agency teams.
Who You Are
You are a creative strategist at heart — someone who believes that great marketing starts with a great idea and that a portfolio of brands, when orchestrated with intention, is greater than the sum of its parts. You bring equal parts left-brain rigor and right-brain imagination. You've built things from scratch, led agencies to do their best work, and know how to sell a vision to a room full of executives. You're energized by the challenge of making multiple brands sing in harmony without losing what makes each one unique. You are ready to step into a Director-level environment and make an outsized impact for all stakeholders you manage daily.
What you will bring
Portfolio Marketing Strategy
- Define and own the overarching portfolio marketing strategy that connects and elevates our family of brands across categories, channels, and consumer touchpoints
- Develop strategic frameworks that articulate how brands within the portfolio complement, reinforce, and amplify one another in market
- Identify white-space opportunities for cross-brand storytelling, co-marketing moments, and portfolio-level campaigns that drive enterprise value
- Translate business objectives into clear, compelling creative briefs and marketing plans that ladder up to portfolio-level goals as well as strong data, engagement and commercial KPI’s.
- Serve as the strategic voice that ensures brand consistency while championing creative risk-taking across the portfolio, whilst leveraging some of the biggest partnerships in the industry.
- Sales & Customer Alignment key with Shopper Marketing, Category Development, and omni-channel as well as loyalty & CRM Integration
Creative Leadership & Excellence
- Elevate the creative standard across all portfolio marketing initiatives — from concept through execution
- Build and maintain a best-in-class creative toolkit including brand guidelines, asset libraries, templates, and playbooks that empower teams to produce exceptional work at scale
- Lead concept creation and creative ideation for portfolio-level campaigns, bringing big ideas from napkin sketch to market
- Own the agency ecosystem — from selection and onboarding to ongoing management and performance evaluation of creative, media, and production partners
- Champion a culture of creative excellence, pushing teams and partners to deliver breakthrough work that moves consumers and drives brand love
- Stay ahead of cultural trends, design movements, and emerging creative formats to keep our brands at the forefront of consumer attention
Partnerships Strategy & Execution
- Own the partnerships strategy across the portfolio, identifying and cultivating relationships with strategic partners that amplify brand reach, relevance, and resonance
- Lead large-scale contractor and partner negotiations, ensuring favorable terms while building long-term, mutually beneficial relationships
- Evaluate partnership opportunities through both a creative and commercial lens — ensuring every collaboration enhances brand equity and delivers measurable ROI
- Manage partnership budgets and oversee financial planning for all contracted work, ensuring fiscal responsibility without compromising creative ambition
Leadership & Influence
- Influence and align senior leadership on portfolio marketing priorities, investment decisions, and creative direction
- Develop and manage annual and quarterly budget forecasts, partnering with Finance to ensure alignment with broader business planning
- Operate as a near-Director-level leader — demonstrating executive presence, strategic judgment, and the ability to navigate ambiguity with confidence
Qualifications
- 8–12 years of experience in brand marketing, creative strategy, or portfolio/integrated marketing within CPG or a related consumer-facing industry
- Bachelor's degree required, MBA or advanced degree in Marketing, Communications, or related field preferred
- Proven creative background — whether from agency-side, in-house brand, or a hybrid path — with a portfolio of work that demonstrates bold, consumer-centric thinking
- Deep experience developing and executing portfolio or multi-brand marketing strategies
- Track record of leading agency relationships, including selection, briefing, and performance management
- Experience managing large budgets ($5M+) and negotiating complex contracts with agencies, media partners, and/or brand collaborators
- Strong strategic thinking paired with hands-on creative instincts — equally comfortable in a boardroom presentation and a brainstorm session
- Exceptional communication and storytelling skills, both written and verbal
- Experience in a matrixed CPG organization with multiple brands and categories
- Background in creative direction, art direction, or copywriting earlier in career
- Familiarity with shopper marketing, retail media, or omnichannel activation
- Experience building creative toolkits, brand systems, or design-led frameworks from the ground up
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
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