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Senior Brand Manager- Monte Carlo Beer… at Molson Coors · Location…
Job Description
Ready to make your mark? Lead strategy, activation and growth for a premium brand in this 10-month Senior Brand Manager FTC
Why You Should Join Us
At Molson Coors, we've been bringing people together over a cold beer for more than 200 years. Our award-winning portfolio includes beloved brands such as Cobra, Coors, Carling, Madri Excepcional and Blue Moon, our diverse range also features popular brands like Aspall, Rekorderlig, Staropramen, and Doom Bar.
As a global leader in the beverage industry, we are deeply committed to promoting responsible drinking and driving sustainability. With a presence in over 100 countries and a team of 16,000 employees, we are dedicated to fostering a sustainable future for our communities and championing responsible drinking worldwide.
As a People First organisation, we are committed to supporting flexible working options and are happy to discuss arrangements that suit your needs.
About The Role
This is an exciting opportunity to lead a growing premium brand and shape its future success.
As Senior Brand Manager, you'll be responsible for developing and delivering both the long-term brand strategy and annual marketing plans, driving sustainable growth, strengthening brand equity and delivering commercial results. Working across the full marketing mix, you'll create impactful consumer campaigns, lead channel activation plans and identify new opportunities to grow the brand.
Partnering with senior stakeholders, agency partners and brand founders, you'll play a key role in influencing the brand's direction and accelerating its growth in the UK market.
What You'll Do
- Shape the future of the brand - Lead the annual brand plan and 3-5 year growth strategy, identifying opportunities to build brand equity, strengthen consumer relevance and deliver sustainable commercial growth.
- Create brilliant consumer experiences - Develop and deliver insight-led, integrated marketing campaigns across channels, ensuring the brand shows up consistently and effectively wherever consumers engage with it.
- Drive performance and growth - Own brand performance, budgets and forecasting, using data, insight and ROI measurement to maximise opportunities, manage risk and achieve business objectives.
- Build influential partnerships - Collaborate with cross-functional teams, agency partners and brand founders to align plans, inspire action and deliver exceptional execution that helps the brand stand out in the market.
- Connect with modern consumers – Develop culturally relevant campaigns and content that resonate with younger adult audiences, creating impactful brand experiences across social, digital, experiential, OOH and traditional media channels.
About You
We're looking for a commercially minded and creatively driven marketer who combines strategic thinking with a passion for building brands and delivering results.
- Alcohol and brand-building expertise – Proven experience developing and delivering successful brand strategies and annual marketing plans within Beer, Wine & Spirits (BWS) or wider alcohol categories. You'll bring hands-on experience creating brand thinking, campaigns and activation plans, rather than solely executing global toolkits, with a track record of growing premium, upscale, challenger or scale-up brands.
- Modern consumer marketing capability – Strong experience engaging younger adult consumers through integrated marketing campaigns across channels including social media, influencer marketing, experiential activations, OOH, TV, content creation and digital-first platforms such as TikTok. You understand how brands remain culturally relevant and drive consideration with today's consumers.
- Commercial acumen – Strong experience managing budgets, forecasting and P&L performance, with the ability to translate brand opportunities into measurable business outcomes.
- Leadership, influence and energy – A confident and inspiring leader who brings passion, pace and positivity to their work. Able to build trusted relationships, influence senior stakeholders and agency partners, and energise cross-functional teams to deliver outstanding results.
We know not everyone will meet every requirement. If you’re excited about this role and believe you can make a difference, we’d love to hear from you.
About Us
- We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 13 years.
- Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
- Commitment to the physical and mental wellbeing of all our people reflective of our People First value.
- We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment.
Molson Coors; Brands to Love, Careers to Last
Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.
Our aim to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace; and foster a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged – where all people feel that we are #BetterWithYou. This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background.
We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at careers@molsoncoors.com.
We want you to succeed and will be happy to support you.
Pay and Benefits:
At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.
Our Total Rewards package includes a base salary of £59,900.00 - £78,600.00 (posting salary range) plus a 9.25% target annual bonus, alongside a comprehensive benefits offering designed to support different needs and life stages. Benefits are flexible and include health, dental and vision coverage, a pension with up to 10% employer match, wellbeing support, an Employee Assistance Programme, life leave, and 31 days’ annual leave plus 3 bank holidays, with the option to buy or sell additional holiday.
The salary range shown above reflects what we, in good faith, believe we would pay for this role at the time of posting. Final pay is based on a number of non‑discriminatory factors, such as required work location, previous experience, skills and internal equity.