Business Development Representative (BDR) at Mogul & Co. · New York

Summary: Mogul & Co. is a fast-growing Media Intelligence Company that combines predictive technology and advanced analytics to drive business growth. The Business Development Representative will play a critical role in generating new business opportunities and engaging with senior decision-makers to drive strategic sales cycles. Responsibilities: - Research and identify target accounts across agency, brand, and enterprise verticals - Execute multi-channel outbound campaigns across email, phone, LinkedIn, and events to generate qualified meetings - Craft personalized, insight-driven outreach that connects Mogul & Co.’s predictive intelligence to prospect pain points - Maintain a disciplined cadence and strong daily activity levels without sacrificing quality - Conduct discovery conversations to understand prospects’ media challenges, buying process, and decision-making structure - Qualify opportunities against defined criteria and document them thoroughly in Salesforce - Execute warm handoffs to the President and senior commercial leadership with clear context, relevant insights, and recommended next steps - Stay current on media, AdTech, and analytics industry trends to sharpen positioning - Relay competitive insights and prospect feedback to Sales and Marketing leadership - Identify patterns in outreach response that can inform messaging, targeting, and go-to-market strategy - Partner with Marketing on campaign alignment, content needs, and event follow-up - Collaborate with Product and Analytics teams to understand new capabilities and translate them into compelling sales narratives - Contribute to the development of sales playbooks, talk tracks, and outreach templates Required Qualifications: - Bachelor's degree in Business, Marketing, Communications, or a related field - 1 to 3 years of experience in business development, sales development, or a related outbound sales role - Familiarity with the advertising, media, or AdTech ecosystem, including agency structures, programmatic, and measurement concepts - Excellent written and verbal communication skills, including the ability to write outreach that actually gets opened and answered - Experience using CRM platforms, preferably Salesforce, and sales engagement tools such as Outreach, Salesloft, Apollo, or similar - Self-motivated, competitive, and genuinely curious about how media and technology intersect - Organized, coachable, and resilient, with the ability to absorb feedback and improve quickly Preferred Qualifications: - Experience selling or prospecting into analytics, intelligence, measurement, or AI-enabled media solutions - Exposure to high-growth startup environments - Familiarity with account-based marketing strategies and tools - Previous experience at a media agency, ad tech platform, or media company Required Skills: Business Development, Sales Experience, CRM Platforms Important Skills: Media Knowledge Nice-to-Have Skills: Curiosity, Coachability, Resilience, Self-Motivated Benefits: Comprehensive medical, vision, dental, life, HSA, and disability benefits from day one of employment, Wellbeing programs include, but are not limited to primary care support, mental health services, pet wellness, and behavioral health, Unlimited PTOPaid parental leave, 401(k) retirement plan, Company bonuses or sales commissions, Equity compensation