Product & Content Marketing Manager at Mitel · Sofia

Product & Content Marketing Manager Location: Sofia (Hybrid) At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience. Please take a moment to look over this opportunity and if interested, feel free to send us your application. If this is not the right opportunity for you, you can also sign up for Job Alerts by creating an account. This will give you a profile that you can use for all future applications, and you will be notified whenever a new position that matches your criteria becomes available. Job Summary: Define world-class services, Software Assurance (SWA), and subscription offerings together with our Product House, and create positioning, messaging, and thought leadership around them. Principal Responsibilities: Overall responsibility for implementing and managing all portfolio strategy and marketing-related activities for Services, Software Assurance (SWA), and Subscription offerings across Mitel's portfolio clusters. In detail, the following activities are represented: Understand the key market trends driving the shift from perpetual licensing to subscription and recurring revenue models. Understand and define key customer needs and pain points around services adoption, SWA renewal, and subscription conversion. Understand customer and partner buying behavior and patterns related to service contracts, renewals, and subscription lifecycle management. Understand the competitive landscape in managed services, UCaaS subscriptions, and software assurance, and use this knowledge to assess, articulate, and define our differentiators. Create and organize market studies and KPIs, competitive and pricing analyses, customer, partner, and analyst questionnaires, and identify target markets for specific service and subscription offerings. Consolidate results, derive recommendations, and present them to management. Analyze and evaluate customer and partner requirements and business potential for services, SWA, and subscription solutions. Define vision and strategy, conduct portfolio reviews, and provide recommendations for the definition of service and subscription offerings. Define vertical plays for services and subscription elements, and guide the definition of new vertical service blueprints. Guide the definition of roadmaps and prioritization of service features and subscription tiers mapped against market opportunities and segmentation. Create marketing concepts for Tier 1 service offerings and new subscription models, including migration paths from perpetual licensing to SWA and cloud subscriptions. Conduct analyst briefings, content development, questionnaires, consultations, surveys, and response management. Lead journalist and press briefings and interviews. Develop proposals for new service tiers, subscription features, and SWA program enhancements. Build business cases for services-led growth and subscription transition strategies. Manage launch project-specific marketing tasks for new service and subscription offerings in cooperation with local and regional departments. Plan and organize sales webinars and present them to customers, partners, and analysts, focusing on services value and subscription ROI. Create all marketing collateral for direct sales, channel partners, and customers across the service and subscription lifecycle. Develop messaging architecture around recurring value, risk mitigation, and total cost of ownership for SWA and subscriptions. Develop foundation messages, value propositions, and key differentiators for services, SWA renewals, and subscription tiers. Create materials to increase internal and external awareness of service benefits and subscription value. Build a leading-edge experience that supports the migration of installed-base customers from perpetual licenses to SWA and subscription models. Continuously improve activities, refining them daily to minimize costs and maximize effectiveness. Standardize data from web, social media, apps, renewal pipelines, and other sources to provide an ongoing balanced scorecard for services and subscription activities. Evangelize all services and subscription solutions within your area of responsibility and act as their primary representative in analyst sessions, customer events, and trade fairs. Network and create opportunities through industry channels focused on managed services and subscription growth. Act as a consultant for partner go-to-market strategies related to services and subscription attachment. Lead from the front—you will challenge the status quo, ask the tough questions, and lead colleagues through your unique insights. Job Requirements: Experience creating, leading, or marketing managed services, SaaS, or subscription-based offerings. Proven track record of driving SWA renewal rates, subscription attach rates, or services revenue growth. Bootstrapper mindset—you can build compelling programs and campaigns even with limited resources. Broad digital marketing experience, with a focus on lifecycle marketing, retention, and renewal campaigns. Deep understanding of subscription economics, ARR/MRR models, and customer success-driven growth. Demonstrated ability to convert on-premises installed-base customers to SWA and subscription models. Knowledge of digital adoption, onboarding, and retention techniques to reduce churn and drive upsell opportunities. Strong network of contacts in the communications, managed services, or UCaaS industry. Highly analytical, with the ability to interpret renewal data, churn signals, and subscription metrics holistically across multiple platforms. Strong learning agility and the ability to expand knowledge beyond your comfort zone. Strong English language skills. A degree in Marketing, Business, or a related discipline would be beneficial. What we offer? Professional Growth in a Global Company Individual Career Path Talent Program E-Learning Hub Knowledge Sharing Programs and Trainings Mentor Support Flexible Working Hours Home Office 26 Paid Vacation Days 5 Wellness Fridays Vacation Medical Care including Dental Care, Glasses, etc. Referral Bonus Food Vouchers Multisport Card Store Discounts Team Buildings and Company Events Lounge and Game Areas Metro Station next to the Office #LI-SS3 For more information, visit Why Mitel or follow us on LinkedIn here. Mitel is committed to achieving workforce diversity and creating an inclusive working environment. Diversity makes sense for us, for our customers and for our future. We value differentperspectives, skills and experiences, and welcome applications from all sections of the community.