Social Video Editor at Misfits Market in New York NY

About Misfits Market:

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

As Misfits we support our customers and mission by embracing our core values of

Prioritizing our Customers

Doing more with less

Thinking Differently

Respecting one another

Moving deliberately and quickly

Taking initiative and delivering

About the Role:

Misfits Market is seeking a Social Video Editor & Producer to bring our brand story to life through short-form video. Reporting to the Creative Director, this role sits at the intersection of brand and production, pairing strong storytelling instincts with production speed and a willingness to test and iterate. You'll film and edit short-form video, from brand and organic content to performance ads, that builds awareness and consideration for Misfits Market and tells our story across Meta, YouTube, TikTok, and emerging channels.

You'll thrive here if you love crafting thumb-stopping stories about the food system and the farmers, producers, and products behind it, can quickly adapt to Misifits’ established tone and visual style, and also enjoy working fast and testing relentlessly to see what resonates.

Responsibilities:

• Create and edit video content for organic social, onsite, and paid social
• Collaborate closely with Growth marketing to execute video ad concepts that drive new customer signups, and testing new messaging, hooks, formats, and visuals to improve CAC and ROAS.
• Produce iterations of winning ads (new hooks, cutdowns, CTA variants) based on performance learnings shared by Growth
• Stay plugged in to social video trends, competitor creative, and platform innovations that can inform our brand strategy
• Be an internal champion for storytelling that’s strategic, data-informed, and distinctly Misfits with creative guidance from the Brand team
• Execute video concepts by filming in whatever setting best brings the idea to life, whether that’s at home, outdoors, or on location—with occasional travel as needed.
• Maintain content library to organize video assets, including b-roll, UGC-sourced footage, and other internal footage to support creative remixing and scalability

Skills & Qualifications:

• You have 2–3 years of experience in short-form video production for a brand; ideally you’ve also have experience creating ads that have directly driven purchases, subscriptions, or sign-ups.
• A proactive and resourceful individual who isn't afraid to innovate. You can quickly turn a brief into a polished video, from shooting on your phone to editing and delivering, all within the same week. You're comfortable getting scrappy to bring new ideas to life.
• You have a strong understanding of brand marketing principles, what drives consumer purchase behavior, and how to translate that into compelling, customer-centric video content.
• You're a lover of great fruits and vegetables, groceries, cooking, and sustainability. You care deeply about good food, groceries, and sustainability—and you’re excited to tell stories that help people discover better ways to shop, cook, and reduce waste.
• You’re well-versed with Adobe Premiere (or similar), and basic familiarity with After Effects or CapCut a plus.
• You possess strong storytelling instincts for punchy hooks and clear CTAs that improve video engagement metrics such as hook rates and video view retention rates.
• Bonus: You have animation skills and experience directing UGC-style shoots
  
  

What You'll Need to Succeed

• A sharp eye for visual pacing, storytelling, and platform-specific nuances, with the ability to translate brand voice and identity into video.
• Experience creating videos for Facebook, Instagram Reels, TikTok, or YouTube/Shorts with measurable business impact.
• An understanding of social metrics as well as growth metrics like CTR, CVR, CAC, and ROAS and a desire to move them.
• The ability to collaborate cross-functionally with the Growth, Site Merchandising, and Merchandising teams, among others.

What We Offer:

• High-impact role shaping the brand’s visual identity and production quality across digital surfaces, print and OOH, and packaging, with a clear path to broader leadership.
• Collaborative, purpose-driven culture with opportunities to influence product and brand strategy.
• Competitive compensation, benefits, and room to grow into senior leadership responsibilities.

Details of Position & Benefits:

• Salary range: $75,000 - $80,000
• Full-time exempt position
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan

Please click here to view our Misfits Market Job Applicant Privacy Policy.