Marketing and Communications Manager at Minor… · Vientiane

Job Location: Avani+ Lanexang Vientiane Hotel

At Avani, we’re all about finding that perfect balance — between cool and kind, design and function, service and privacy. We’ve built our hotels and resorts around this philosophy: vibrant social spaces that vibe with the day, stylish rooms that simply work, and honest, locally inspired food. We embrace an upbeat service culture that genuinely respects the art of hospitality.

With a growing portfolio across Europe, the Middle East, Asia, Africa, and Australia, Avani is a brand on the move. If you take real pride in the little things — and believe that a warm welcome and a genuine smile make all the difference — you’ll fit right in here.

The Marketing Communications (MarCom) Manager is responsible for developing and implementing integrated marketing communication strategies to enhance the hotel's brand awareness, reputation, and revenue performance. The role oversees public relations, digital marketing, social media, content creation, media relations, advertising, brand compliance, and promotional campaigns while ensuring alignment with the hotel's business objectives and brand standards.

Key Responsibilities

Marketing Communications & Branding

• Develop and execute annual marketing and communication plans to support business goals.
• Ensure consistent brand messaging and visual identity across all communication channels.
• Maintain and strengthen the hotel's brand positioning within the local and international markets.
• Ensure all marketing materials comply with brand standards and corporate guidelines.

Public Relations & Media Management

• Build and maintain strong relationships with media, influencers, tourism organizations, and industry partners.
• Prepare press releases, media kits, newsletters, and corporate communications.
• Organize media visits, press conferences, product launches, and promotional events.
• Monitor media coverage and identify opportunities for positive brand exposure.

Digital Marketing & Social Media

• Manage the hotel's social media platforms and digital presence.
• Develop engaging content for social media, website, email campaigns, and online advertising.
• Coordinate digital marketing campaigns to drive awareness, engagement, and bookings.
• Monitor online reputation and respond appropriately to guest feedback and reviews.

Content Development

• Oversee the creation of marketing collateral including brochures, advertisements, videos, photography, and promotional materials.
• Coordinate photo and video shoots to showcase hotel facilities, restaurants, events, and guest experiences.
• Create compelling content and storytelling that aligns with the brand voice.

Website & E-Commerce Support

• Manage website content updates and ensure information is current and accurate.
• Support SEO and SEM initiatives to improve search visibility and website traffic.
• Work closely with revenue and sales teams to promote offers, packages, and campaigns.

Campaign Management

• Plan and execute seasonal promotions, hotel events, F&B campaigns, weddings, conferences, and special offers.
• Monitor campaign effectiveness and recommend improvements to maximize ROI.
• Support pre-opening and hotel activation campaigns as required.

Budget & Reporting

• Manage the marketing communication budget effectively.
• Track campaign performance using analytics and reporting tools.
• Prepare monthly reports on PR value, social media performance, website traffic, and marketing initiatives.
• Analyze market trends and competitor activities to identify opportunities.

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