Mine & Yours→
Marketing Manager at Mine & Yours in Toronto, Ontario, CA
Skills
Job Description
About Us
Since 2013, Mine & Yours has been leading Canada’s luxury resale movement. We’re a recognized destination for buying and selling authentic pre-owned luxury goods, serving a loyal in-store and online community of fashion lovers worldwide.
Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high-end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.
Our Core Values
- Passion for Product
Every piece is a jewel, every detail matters. - Connect and Uplift
We rise by lifting others. - The Store is Our Stage
Every detail tells our story. - Hustle Together
One team, one dream - we get it done. - Sustainably Conscious
Mindful today, responsible for tomorrow.
These values guide how we lead, collaborate, and show up for our clients and teammates every day.
Marketing Strategy and Execution
- Lead the implementation of annual and seasonal marketing plans that support company objectives and sales targets.
- Oversee all marketing channels including digital, social, influencer, and experiential, ensuring brand consistency and performance alignment.
- Own day-to-day execution of marketing initiatives, ensuring timelines, deliverables, and cross-functional dependencies are met.
- Manage and optimize content calendars, paid campaigns, influencer partnerships, and collaborations.
- Use analytics to measure campaign performance, identify trends, and adjust strategies to maximize ROI.
- Collaborate closely with the Buying, Ecommerce, and Retail teams to ensure unified storytelling across product launches, promotions, and in-store experiences.
About the Role
Digital and Performance Marketing
- Partner with internal and external teams to manage ad trafficking, reporting, and weekly optimizations.
- Oversee Klaviyo email marketing operations, including campaign planning, segmentation, flows, and A/B testing.
- Maintain reporting dashboards across email, paid, and social to track performance and inform decision-making.
Content and Brand Storytelling
- Oversee the content pipeline, ensuring shoots, edits, approvals, and publishing are executed on time.
- Act as a working creative partner, stepping in to concept or create content when needed.
Community and Events
- Conceptualize and execute community-driven activations, collaborations, and VIP events that strengthen brand loyalty.
- Own end-to-end event execution, including timelines, budgets, vendor coordination, staffing, and post-event reporting.
- Partner with store and ecommerce teams to integrate marketing efforts into client experiences and product storytelling.
Operations and Process Management
- Implement and manage marketing workflows and project management systems (e.g., Asana), ensuring visibility across all active projects.
- Establish and refine processes that improve team efficiency, speed, and output quality.
Benefits & Perks
- Comprehensive benefits package including: extended health, dental, and vision care.
- Access to a virtual healthcare platform and Employee & Family Assistance Program
- Generous product discount and exclusive access to curated inventory
- Opportunities for professional development and growth within the business
- A collaborative, entrepreneurial environment where your impact is visible
- The opportunity to work alongside a passionate team with a shared love for luxury and fashion
Our Commitment to Inclusion
At Mine & Yours, diversity, equity, and inclusion are central to who we are. We know these values strengthen our business, our team, and our impact in the world. We welcome all qualified candidates to apply and are committed to providing an inclusive and accessible experience for everyone.