Associate Manager at MicroSave Consulting in New Delhi, New Delhi, IN

The Associate Manager will support MSC’s global marketing strategy, brand positioning, and growth initiatives across international markets. The role will drive integrated digital marketing, content, website, social media, email, SEO/GEO, and thought leadership initiatives to strengthen brand visibility and engagement. They will leverage data, AI-enabled tools, and emerging technologies to optimize marketing performance and campaign ROI. The role will also collaborate with senior leadership and cross-functional teams, manage key stakeholders, and contribute to marketing operations and strategic partnerships.

Marketing strategy& brand leadership:

• Develop and execute MSC's global marketing strategy aligned with business priorities, brand positioning, and growth objectives.
• Build a differentiated brand presence across international markets through integrated marketing, thought leadership, and strategic communications.
• Champion innovation by leveraging digital marketing trends, AI-enabled tools, and emerging technologies to enhance marketing effectiveness.

Digital marketing& content management:

• Lead integrated marketing campaigns across digital, social media, website, email, PR, events, and partnerships to maximize reach and engagement.
• Oversee the management and optimization of MSC's owned digital channels, including the website, LinkedIn, newsletters, email marketing, and other digital platforms.
• Oversee the development of high-quality thought leadership and marketing content, ensuring consistency in brand messaging and visual identity across all channels.
• Drive website strategy, SEO/GEO, marketing automation, and audience nurturing initiatives to improve digital performance and stakeholder engagement.
• Lead email marketing, marketing automation, and digital nurturing campaigns to strengthen stakeholder engagement and audience retention.
• Oversee website content strategy, SEO/ GEO optimization, content calendars, and digital publishing workflows to maximize online visibility and user engagement.

Performance,analytics & team leadership:

• Establish KPIs and performance dashboards, monitor campaign ROI, and use data-driven insights to continuously optimize marketing outcomes.
• Lead, mentor, and develop a high-performing marketing team while fostering a culture of accountability, collaboration, and continuous improvement.
• Strengthen marketing operations by streamlining processes, adopting best-in-class technologies, and ensuring alignment across global and cross-functional teams.

Stakeholderengagement:

• Collaborate with senior leadership, technical teams, business development team, and external partners to drive strategic initiatives.
• Build and maintain strategic relationships with media, industry leaders, influencers, digital platforms, marketing technology providers, and other key stakeholders.
• Identify and leverage speaking opportunities, industry events, strategic partnerships, webinars, and digital collaborations to strengthen MSC's visibility and thought leadership.
• Represent the marketing function in cross-functional initiatives and ensure effective collaboration across regional and global teams.

MSC is seeking a strategic and results-driven marketing leader to elevate the firm's global brand, accelerate business growth, and strengthen its thought leadership. The role will report into the Marketing Functional Lead and drive global marketing strategy, digital campaigns, curate events, and manage team.