Group Digital Product Owner at Michelin in Lyon, Rhône-Alpes, France

Group Digital Product Owner Location: Lyon Group Digital Product Owner - - - - - - - - - - - - We are looking for our future Digital Product Owner within the Euromaster Group headquarters located in Lyon. This permanent position is to be filled as soon as possible. MISSION As part of the Euromaster Group Digital Marketing team, your mission is to define the product vision and roadmap for key digital assets (mainly B2C platforms), as well as identify and deploy new initiatives aimed at improving online customer experience and business performance. You will drive continous enhancement of several B2C platforms by leveraging the agile methodology, own the digital customer journey for 19 countries in Europe and harmonise our European B2C platforms around same UX, UI and features usage. KEY EXPECTED ACHIEVEMENTS PRODUCT STRATEGY & STEERING - Own and evolve the vision and roadmap of our B2C digital platforms: e-commerce, web-to-store, blog... in accordance with the defined digital strategy - Work with Offer director, CRM & Customer Experience director and Operations teams to co-design the best online to offline customer journey - Follow a customer-centric approach striving to understand their expectations and exceed them - Identify new potential products to serve digital marketing initiatives - Optimise the platform by identifying key enhancements to drive traffic to service centers - Identify, analyse, deploy and animate external partners/products with a CRO objective - Build & leverage the knowledge of the countries by conducting webinars, trainings, sharing documentation on the key features of the platforms - Collaborate with other eRetail entities of the Michelin Group to identify synergies, leverage best practices and co-build a shared platform ambition PRODUCT LIFECYCLE MANAGEMENT - Collaborate with country digital managers to define strategic optimisations, as well as manage and prioritise the tactical enhancements within the product backlog. tactical immediate priorities out of the productnext priorities of the product backlog. - Challenge/ co-build business cases for strategic optimisations - Design new website features and functionalities by leading workshops with subject matter experts, writing user stories and leveraging UX/UI teams - Lead the CRO approach and integrate AB test strategy within the product lifecycle - Animate the software development teams by feeding them with the prioritised user stories on a weekly basis. Participate in the demo, and testing phase - Challenge and support dev teams to reach good technical and functional solutions that will bring the expected business value - Enhance the adoption and usage of the existing features by the countries - Manage several off the shelf external solutions to expand their usage and get the best value out of them - Play a key role in SEO committees with SEO agency and SEO manager to offer a high SEO performance level on the platforms - Participate in CX key initiatives (online account, NPS, ...) to identify key inputs for digital conversion EMERCHANDISING & GROWTH - Lead the eMerchandising and personalization project globally - Support the Proof of Concept for our new eMerchandising tool - Scale the eMerchandising solution to all eCommerce countries following a successful pilot - Manage the shared eMerch solution capabilities to ensure a global and scalable approach to eCommerce steering - Identify growth levers and prevent missed business opportunities MONITORING - Monitor eCommerce sales activities and leads on our platforms - Identify, implement and follow KPIs of new features - Use and suggest enhancement on digital dashboards - Monitor competition and stay up-to-date with digital marketing trends YOUR PROFILE - Master degree in Marketing / Digital, with 6/8 years of experience in Digital Marketing. Among which 4 years within an international Group - Very good profiency in French and English (C1) - Recognized for your expertise in Digital analytics, your adaptability, your team spirit and your problem-solving skills WHAT WE OFFER - A competitive compensation package including a base salary (range of 48-53k€/year according to profile and experience) and a bonus scheme - Other benefits including: luncheon vouchers, a company-sponsored savings plan, a Michelin Group shareholding plan - A generous annual training budget and freedom to select the best training courses for your professional development - Flexibility to work from home 2 days per week - The chance to work in a very international environment and travel to countries across Europe. Business trips to Clermont-Fd once or twice a month / to countries once per quarter - Continuous development and coaching from a manager dedicated to your career development - - - - - - - - - - - - Notre promesse chez Euromaster : Ensemble, combinons nos énergies ! Tel est notre crédo. Chez EUROMASTER, filiale à 100 % du Groupe Michelin, nous avons l’ambition de devenir le partenaire n°1 pour l’équipement et entretien des véhicules des usagers de la route. Nous rejoindre, c’est intégrer un réseau de dimension européenne au service de la sécurité de tous. Un Groupe respectueux des personnalités, ouvert à la différence, favorisant le bien-être de ses salariés et le bien-travailler ensemble. Nous rejoindre, c’est choisir d’associer son énergie individuelle à l’énergie collective d’un Groupe engagé pour ses clients et ses collaborateurs. C’est accepter que chacun joue sa partition et soit co-responsable de la réussite collective. Notre promesse, nous la déclinons en cinq piliers : ÉGALITÉ DES CHANCES et diversité au travail SÉCURITÉ dans toutes les activités pour assurer le bien-être des collaborateurs DÉVELOPPEMENT DES COMPÉTENCES favorisant l’épanouissement professionnel et personnel des collaborateurs ÉTAT D’ESPRIT POSITIF contribuant au bien-être général des collaborateurs RESPECT mutuel au sein de l’entreprise - - - - - - - - - - - -