Marketing Data Analyst Intern at Mercury Insurance in Remote

Summary: Mercury Insurance is offering a summer internship program designed for students to gain practical work experience in the Insurance field. The internship focuses on marketing analytics, where interns will analyze campaign performance, build dashboards, and support audience segmentation while collaborating with various teams to deliver insights that enhance customer engagement and retention. Responsibilities: - Analyze campaign and channel performance (paid media, owned channels, web) to quantify ROI and surface optimizations - Build dashboards and reporting to track KPIs (e.g., funnel conversion, CAC, LTV proxies, engagement metrics) - Support audience segmentation and propensity analyses to improve targeting and personalization - Design and evaluate A/B and multivariate tests; track results and translate findings into recommendations - Perform data hygiene and quality checks; document data definitions and analytical methods - Synthesize insights in clear narratives with visuals for marketing stakeholders - Present a capstone summarizing findings, impact, and proposed next steps Required Qualifications: - Be legally eligible to work in the U.S - Currently pursuing a Bachelor's degree in Data Science, Statistics, Economics, Marketing, Business Analytics, or related field - Able to provide current GPA, as reported by your school. Minimum 3.0 GPA required, 3.5 or higher preferred - Ability to work 40 hours a week, 12-week internship, beginning June 2026 - Enrolled student attending a university program with an expected graduation date on or after August 2025 - Planning to seek full-time employment between December 2026 and September 2027 - Analyze campaign and channel performance (paid media, owned channels, web) to quantify ROI and surface optimizations - Build dashboards and reporting to track KPIs (e.g., funnel conversion, CAC, LTV proxies, engagement metrics) - Support audience segmentation and propensity analyses to improve targeting and personalization - Design and evaluate A/B and multivariate tests; track results and translate findings into recommendations - Perform data hygiene and quality checks; document data definitions and analytical methods - Synthesize insights in clear narratives with visuals for marketing stakeholders - Present a capstone summarizing findings, impact, and proposed next steps Preferred Qualifications: - Coursework in statistics, experimental design, and data visualization - Prior internship/project experience in marketing analytics, growth, or BI - Excel/Sheets proficiency; experience with SQL; familiarity with visualization tools (Power BI or Tableau); understanding of A/B testing fundamentals; strong communication and problem solving - Exposure to web/app analytics platforms (e.g., Google Analytics or Adobe Analytics), and/or experience with site visit data; familiarity with marketing platforms (e.g., ad platforms, marketing automation) Required Skills: Marketing analytics, Campaign measurement, Attribution, Segmentation, Experimentation, Data analysis, Dashboard building, KPI tracking, Audience segmentation, Propensity analysis, A/B testing, Multivariate testing, Data hygiene, Data quality checks, Data documentation, Data visualization, Excel, SQL, Power BI, Tableau, Web analytics, App analytics, Google Analytics, Adobe Analytics, Marketing platforms, Marketing automation Benefits: Competitive salary, Bonus potential, Variety of benefits to help our team members reach their health, retirement, and professional goals