Brand & Customer Manager – Cardiovascular at Merck in București, RO

Brand & Customer Manager – Cardiovascular Location: ROU - Bucuresti - Bucuresti (Ana Tower) Job Description We are seeking an experienced, strategic and customer-centricBrand & Customer Manager – Cardiovascularto lead the development and execution of brand and customer strategies across an innovative cardiovascular portfolio. This role is central to the successful commercialization and value delivery of cutting-edge cardiovascular therapies that address significant unmet medical needs and improve patient outcomes. You will shape and execute local strategy in close alignment with Global and Regional priorities, while driving excellence in cross-functional collaboration, customer engagement and compliant execution in a highly regulated environment. Key Responsibilities: Brand Strategy & Execution Develop and implement the local brand strategy for the cardiovascular portfolio, aligned with Global and Regional strategic direction. Adapt global and regional strategies, campaigns and materials to local market needs, ensuring compliance with internal SOPs, the ARPIM Code and applicable local regulations. Lead the design and execution of promotional and non-promotional marketing initiatives, including multichannel and omnichannel programs. Define, monitor and optimize KPIs to measure brand performance and campaign effectiveness. Own brand planning, lifecycle management and marketing budget planning. Identify, prioritize and address key opportunity spaces across the cardiovascular patient journey. Customer & Market Excellence Develop a deep understanding of the cardiovascular healthcare ecosystem. Lead customer segmentation, targeting and positioning strategies based on insights and data. Design and implement customer solutions that address unmet needs and drive meaningful behavior change. Conduct regular field visits to gather insights and strengthen customer partnerships. Cross-Functional Leadership Proactively lead and collaborate with Sales, Medical, Market Access, Regulatory and Digital teams. Act as the single point of contact for brand-related topics within the cardiovascular franchise. Ensure alignment between brand strategy and field execution. Medical & Scientific Engagement Work in close partnership with Medical Affairs. Support Scientific Leader (KOL) engagement plans. Participate in scientific congresses and educational initiatives. Compliance & Governance Ensure full compliance with company policies, SOPs, the ARPIM Code and Romanian legislation. Ensure all activities are aligned with internal MLR processes. Qualifications & Experience: University degree inMedicine, Pharmacy, Life Sciences, Economicsor a related field. Minimum 3–5 years of experiencein the cardiovascular therapeutic area. Proven experience inpharma marketingorbrand management. Strong understanding of the cardiovascular disease area and healthcare systems. Strong analytical and strategic skills. Fluency in English. Key Competencies: Strategic thinking and business acumen Customer-centric mindset Cross-functional collaboration Data-driven decision making High ethical and compliance standards What We Offer: The opportunity to shape the strategy and execution of an important cardiovascular portfolio with meaningful patient impact. A highly collaborative, cross-functional working environment with exposure to Global, Regional and Local stakeholders. The chance to work in a dynamic, innovative and highly regulated healthcare environment. Professional growth and development through broad responsibility, strategic visibility and engagement with key external and internal partners. An inclusive culture that values integrity, customer focus, accountability and teamwork. Competitive compensation and benefits package, in line with experience and local market standards. Required Skills: Adaptability, Adaptability, Agile Methodology, Animal Health Sales, Biopharmaceutics, Business Compliance, Cardiovascular Pharmacology, Client-Centric, Creative Campaign Development, Cross-Functional Collaboration, Customer Engagement, Customer Segmentation, Data-Driven Decision Making, Interpersonal Relationships, Marketing Budget Management, Marketing Data Analysis, Marketing Initiatives, Marketing Strategies, Marketing Strategy Implementation, Market Research, Medical Affairs, Pricing Strategies, Product Lifecycle Management (PLM), Project Management, Regulatory Compliance {+ 2 more} Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: Domestic VISA Sponsorship: No Travel Requirements: 50% Flexible Work Arrangements: Hybrid Shift: Not Indicated Valid Driving License: Yes Hazardous Material(s): n/a Job Posting End Date: 05/31/2026 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.