Brand and Customer Manager at Merck in Álimos, Attica, Greece

Brand and Customer Manager Location: GRC - Attica - Alimos Job Description Our marketing team is growing! And our company is aiming to play a key role in CVD epidemic management through a new and innovative portfolio. We are looking for innovative people who are ready to make a real impact! If you are looking for a great professional opportunity, apply today! We are seeking a Brand and Customer Manager The BCM plays a pivotal role in developing and executing the marketing strategy for our company’s Cardiology portfolio focused on hypercholesterolemia. They act as the central link between the brand strategy and customer engagement efforts, ensuring that scientific excellence, commercial innovation and customer centricity are embedded in all initiatives. This role requires close collaboration with cross-functional stakeholders including Sales, Medical Affairs, Market Access, Digital, Regulatory and Global teams to ensure successful brand planning and execution. Main Activities: Develop, implement and monitor local brand plans in alignment with global strategies Work with the cross-functional team to develop patient pathways, customer stakeholder mapping and generate Market insights Oversee the indication’s promotional budget, partnering with cross-functional teams to ensure effective resource allocation and target achievement. Design personalized customer engagement strategies focused on key customer personas and behavioral change Build multi-channel & omnichannel campaigns leveraging our company digital capabilities Build network & productive relationships with all global/regional/local internal stakeholders Apply Agile principles to lead the cross-functional team to deliver impactful solutions Ensure timely and impactful promotional campaigns developing promotional and non-promotional materials in compliance with regulatory and legal standards to support the brand strategy and communication. Build therapeutic & product knowledge and effectively share with the Team and Field Force Ensure all activities adhere to compliance, ethics, and regulatory standards. Key Capabilities for the role include: Bachelor’s degree or equivalent Master’s degree will be considered an asset Minimum 3 years of experience in Brand Management and Strategy role Deep knowledge of the Greek pharma Cardiology market will be considered a plus Strong strategic thinking with hands-on execution ability, data-driven decision maker with strong analytical capabilities & external oriented. Innovative & growth mindset, utilizing a “test and learn” approach to develop and refine strategic imperatives, tactics, measurable deliverables and return on investment Ability to leverage the diversity of colleagues and teams, while fostering an inclusive environment, to deliver on our business aspirations Ability to work in ambiguity with flexible/adaptable/agile ways of working Strong interpersonal and communication skills. Experience in Omnichannel Capabilities and Campaigns will be considered an asset Ability to use AI-powered tools to enhance efficiencies and data driven decisions will be considered a plus Excellent command of spoken and written Greek and English Our employees are the key to our company’s success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program. Required Skills: Adaptability, Agile Methodology, Animal Health Sales, Cardiovascular Pathology, Cardiovascular Pharmacology, Chronic Disease Management, Creative Campaign Development, Evidence-Based Medicine, Interpersonal Relationships, Interventional Cardiology, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Pricing Strategies, Product Lifecycle Management (PLM), Project Management, Strategic Planning, Strategic Thinking, Technology Product Management Preferred Skills: Brand Strategy Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: No relocation VISA Sponsorship: No Travel Requirements: 10% Flexible Work Arrangements: Not Applicable Shift: Not Indicated Valid Driving License: Yes Hazardous Material(s): N/A Job Posting End Date: 05/21/2026 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.