National Field Sales Manager at Melissa… · Athens

Melissa Kikizas S.A. is a major Greek company operating in the FMCG industry with leading positions in its categories and strong exporting presence in more than 45 countries. Our main brands are: Melissa, Stella, Primo Gusto, Αvez, Vlaha, and Terra Creta Olive Oil. Additionally, we are the exclusive distributors of KraftHeinz and Del Monte in Greece. With a strong commitment to excellence, innovation and its people, Melissa Kikizas has been recognized as a Great Place to Work for eight years, achieving 3rd place in both 2025 and 2026.

Due to our continuous growth, we are looking to recruit a highly motivated and results-driven Modern Trade National Field Sales Manager to join our Sales Department. The role reports directly to the Sales Director and is responsible for leading the Modern Trade field sales organization, ensuring excellent and consistent execution of the company’s commercial strategy across the market. The role acts as the key link between Key Account strategy and in-store execution, translating customer plans into clear field priorities, common standards and measurable actions at store level.

Main Responsibilities:

- Leads the Modern Trade field sales team, ensuring execution discipline, common standards and consistent ways of working across all Areas
- Translates Key Account plans, promotional priorities, category initiatives and customer agreements into simple and actionable POS execution priorities
- Ensures the implementation of agreed merchandising standards, Picture of Success, assortment priorities, shelf presence, secondary placements and Level of Service per store
- Leads, coaches and develops the Area Sales Supervisors, building a performance culture focused on execution, accountability, capability building and outlet development
- Ensures Business Developers are properly coached and equipped to deliver availability, visibility, promotional execution, NPD launches and store-level growth opportunities
- Builds strong collaboration with NAMs and KAMs, providing structured feedback on market execution, competitor activity, customer opportunities and execution gaps
- Develops strong working relationships with regional customer stakeholders and store managers to improve execution effectiveness
- Drives the use of Salesforce as a core tool for visit planning, execution monitoring, reporting, route discipline and market insights
- Monitors qualitative and quantitative execution KPIs, prepares regular field execution reports and proposes corrective actions where needed

• Bachelor’s & Master's Degree in Business Administration, Economics, Marketing or relevant field

• More than 10 years of experience in Field Sales, Sales Management, Key Account Management or other commercial roles, preferably in FMCG

• Proven experience in leading field teams and driving execution results

• Strong understanding of Modern Trade operations, in-store execution and customer activation

• Fluency in both English and Greek (written and spoken)

• Advanced knowledge of Microsoft Office skills, especially Excel and PowerPoint

• Strong numerical and analytical skills; familiarity with ERP / CRM systems

• Good understanding of merchandising standards, Picture of Success, LOS logic and field sales KPIs

• Experience with Salesforce or similar CRM / field sales tools will be considered an asset

• Strong leadership and coaching skills

• Strong communication, relationship-building and cross-functional collaboration

• High ownership, accountability and change management capability

• Competitive remuneration package

• Private health insurance

• Learning and development opportunities

• Rewards and recognition programm for high performing teams and individuals

Melissa Kikizas SA offers equal opportunities to all, regardless of religion, age, nationality, sexual orientation, gender or origin.

All CVs will be treated with complete confidentiality. The company will only contact candidates whose CVs meet the required qualifications and criteria.