MedStar Health→
Partnership Content Marketing Specialist at MedStar Health · Columbia
Skills
Job Description
General Summary of Position
The Partnership Content Marketing Specialist is responsible for creating and developing engaging content to support MedStar Health's sports partnerships across multiple channels including social media video website offline/traditional media and more. These partnerships span professional teams colleges/universities athletic events (i.e. running festivals) high schools and community/recreational organizations. This role focuses on driving growth in MedStar Health's brand equity by activating through content and promoting our sports partnerships. The specialist will craft compelling narratives that highlight our brand positioning using strategic storytelling to build emotional connections with fans to increase brand consideration.
Primary Duties and Responsibilities
- Develop and produce partnership content for multiple platforms-including social media partner web pages newsletters blogs and traditional media-ensuring consistency with MedStar Health's brand voice.
- Collaborate with internal teams and external partners to identify and leverage content opportunities that highlight MedStar Health's involvement in sports and community events.
- Utilize strategic storytelling to craft impactful content that resonates with diverse audiences strengthens emotional connections and builds brand loyalty.
- Support and activate sports partnership marketing initiatives by creating live event content post-event recaps and digital campaigns to increase awareness and engagement.
- Manage the annual partnership marketing content calendar including pre-scheduling content through WorkFront and tracking post-event performance.
- Collaborate with team leader to strategically boost sports social media campaigns and maximize partnership value.
- Maintain and organize the approved sports partner content library collaborating with internal stakeholders to ensure appropriate use of partner assets (e.g. sports photography in clinical spaces).
- Write and refine consumer-focused copy for partner blogs newsletters articles videos and multimedia pieces ensuring content is engaging accurate and tailored to target audiences.
- Collaborate with design teams (internal and external) to develop infographics multimedia content and visual representations of sports partnerships.
- Partner with the digital marketing team to maintain and update partnership webpages for accuracy and relevance.
- Establish and nurture relationships with sports medicine physicians and clinicians to enhance partnership content and storytelling.
- Monitor and report engagement metrics providing actionable insights and recommendations to optimize future content strategies.
Minimal Qualifications
Education
- Bachelor's degree (in marketing, communications, digital media, business management, sports management or related field) required
Experience
- 1-3 years in social media and/or digital content marketing. Sports entertainment or live event experience preferred. Must have social media experience including editing skills required
Knowledge Skills and Abilities
- A track record of delivering projects and completing tasks on time
- A self-starter with strong demonstrated social media content development skills across major social platforms
- Excellent written/verbal communication and interpersonal skills
- Strong attention to detail
- Flexible with transportation to attend local evening and weekend games/events/activations.