Product Marketer at Mediwave Digital in Puducherry

As a Product Marketing Manager, youll own the positioning, messaging, launches and sales enablement for our communications and agentic AI products. Youll work closely with Marketing, Commercial, Transformation and Product teams on a daily basis to bring our products to market and ensure they resonate with our buyers.

Key Responsibilities:

Positioning & Messaging

• Own the value propositions and messaging frameworks for the Agentic Comms Platform and our agentic products, within DrDoctors system of action narrative.
• Test, iterate and sharpen messaging based on customer evidence, market dynamics and what actually lands in sales conversations.

Go-to-Market & Product Launches

• Own launch plans for new products and capabilities, from tiering and timing through to the full set of launch materials.
• Work with Product, Commercial and Marketing teams to make sure every launch lands with buyers, not just on our website.

Sales Enablement & Competitive Intelligence

• Build the decks, one-pagers and battlecards our commercial team sells with.
• Track competitors and run win/loss analysis.
• Turn what you learn into sharper positioning and messaging.

Market & Customer Research

• Become the go-to expert on our buyers, including their pain points, personas, buying journeys and the trends shaping NHS technology purchasing.
• Feed what you learn into product strategy and the roadmap.

Pricing & Packaging

• Contribute to how we package and frame the commercial value of our products.
• Work with our Commercial and Revenue Operations teams on pricing and packaging decisions.

Campaigns & Content

• Put your messaging to work with the wider Marketing team.
• Shape demand generation campaigns and content so they speak to real buyer problems.

Communicating Success

• Work with our Transformation team to turn customer outcomes into evidence.
• Create case studies, testimonials and proof points that shorten the next sale.

Desired Skills:

• 4-10 years of experience preferred.
• Solid product marketing experience in B2B enterprise SaaS, marketing technical products with long sales cycles to multiple stakeholders.
• Launches you can point to, with evidence of what you did and what happened as a result.
• Real positioning and messaging craft: you can take a technical capability and turn it into a value story a buyer repeats internally.
• Strong research and analysis skills: comfortable with market data, product analytics and customer insight, and able to turn them into decisions.
• Excellent written and spoken English. You’ll write most of what our market reads about these products, and present regularly to UK colleagues and stakeholders.
• The ability to operate cross-functionally and build strong relationships remotely, including regular overlap with UK working hours.
• Fluency with AI tools in your own work, and genuine curiosity about agentic AI. You’ll be marketing it, so you need to understand it and want to.
• An interest in healthcare and our mission. NHS knowledge is not required, but wanting to learn the market is.

Nice to Have:

• Experience marketing AI or communications products.
• Healthcare, Healthtech or public sector exposure.
• Experience creating product demos and demo videos.
• Exposure to pricing and packaging decisions.

Working Mode and hours:

This is a hybrid role which requires regular overlap with UK working hours, since your manager and most stakeholders are UK based.

• If you are working from the office, you will be expected to work 10am – 7pm along with the rest of the office-based team.
• If you are not working from the office, you will be expected to work UK hours.
• This is a non-negotiable requirement, so please be sure you can commit to this before applying.