Marketing Executive( Events & Digital… at Media Day… · Hyderabad

As a Marketing Executive, you will play a key role in promoting our exhibitions and events throughout the year. From announcing new shows and sharing exhibitor updates to keeping our website current and scheduling social media posts, you will ensure our audience always knows what is happening and when. You will work closely with our sales, design, and operations teams to keep marketing campaigns running smoothly and strictly on schedule.

Role & responsibilities

Event Promotions & Calendar Management

• Campaign planning: Plan, execute, and schedule strategic promotional campaigns for all trade shows, exhibitions, and conferences.
• Milestone updates: Share critical event updates including launch announcements, registration reminders, speaker profiles, exhibitor highlights, venue logistics, and countdown posts.
• Timeline adherence: Ensure all pre-event, on-site, and post-event marketing activities strictly align with the event master calendar.

Social Media & Digital Channels

• Content scheduling: Create and schedule engaging posts across LinkedIn, Facebook, Instagram, and other relevant industry platforms.
• Community management: Keep corporate channels active with fresh, relevant content, while monitoring basic inquiries and routing them to the appropriate team.
• Website maintenance: Regularly update event pages with accurate dates, venue details, active registration links, speaker profiles, exhibitor lists, and event agendas.

Email Marketing & Asset Coordination

• Email campaigns: Assist in segmenting, scheduling, and sending targeted email campaigns to exhibitors, visitors, sponsors, and media partners.
• Collateral management: Coordinate the creation and timely distribution of digital assets, including social media creatives, digital banners, event brochures, invitation cards, newsletters, press releases, presentations, and promotional videos.

Cross-Functional Synergy & Reporting

• Internal alignment: Work closely with the sales, design, and operations teams to collect required event information and secure campaign approvals on time.
• Performance tracking: Monitor basic marketing metrics including social media engagement, website traffic, email open rates, and registration trends to share ideas for improving future campaigns.

Preferred candidate profile

• Design & Social: Canva, Meta Business Suite, LinkedIn, and social scheduling tools (Buffer, Hootsuite, etc.).
• Office Suites: Microsoft Office (Excel, Word, PowerPoint) and Google Workspace.
• Web & Email: WordPress (or similar CMS platforms) and email marketing engines (Mailchimp, Zoho Campaigns, etc.)
• Experience & Education
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 1 - 3 years of hands-on experience in digital marketing, social media management, event marketing, or a similar role.
• Attributes: Exceptional written and verbal communication skills, a good eye for visual detail, and the organizational skills needed to manage multiple deadlines simultaneously.