Influencer Marketing Executive at Mcaffeine in Mumbai (All Areas)

Job Summary: We are looking for an Influencer Marketing Executive whos enthusiastic about content creators, social media, and the digital world. This role is perfect for someone who lives online, follows creators, and is eager to learn the ropes of influencer - driven campaigns. You will work closely with the marketing team to support influencer outreach, campaign execution, and performance tracking.

Key Responsibilities

• Manage and execute 70-100 Ads for assigned categories monthly
• Plan, schedule, and track influencer campaigns across multiple categories to ensure timely execution and brand alignment.
• Monitor performance metrics (reach, engagement, CTR, conversions) and maintain detailed campaign reports to meet monthly targets. Reach out to influencers, find the right category fit, and manage coordination.
• Identify and shortlist influencers based on niche relevance, audience demographics, engagement rate, and brand fit.
• Negotiate deliverables, timelines, and commercials while maintaining smooth communication from onboarding to content posting.
• Handle email confirmations, marketing orders, and influencer deliveries.
• Draft and manage professional email communication for campaign confirmations, contracts, and content approvals.
• Coordinate product dispatches, track deliveries, and ensure influencers adhere to agreed timelines and brand guidelines.
• Identify trends and suggest optimization strategies to improve efficiency
• Analyze market trends, competitor campaigns, and platform updates to recommend innovative content formats and creator collaborations.
• Evaluate campaign performance data to optimize influencer selection, budgets, and content strategies for better ROI.
• Work on briefs, scripts, and directions
• Create detailed campaign briefs including brand messaging, key USPs, dos & donts, and content expectations.
• Collaborate with influencers on script development and creative direction to ensure authentic yet brand-consistent content.

Skills and Qualifications

• Strong understanding of social media platforms, trends, and influencer categories (nano to macro) to ensure the right brand fit.
• Ability to analyze campaign metrics (engagement rate, reach, conversions) and suggest data-driven optimizations.
• Excellent communication and negotiation skills for smooth influencer coordination and long-term relationship building.
• Creative mindset to contribute to briefs, hooks, and scripts that make branded content feel authentic and high performing.

Why Join Us

• Fast-growing D2C brands with high ownership and growth potential.
• Brands loved by millions of Gen Z and Millennial consumers.
• Freedom to experiment, test bold ideas, and scale what works.
• Young, collaborative teams open conversations, zero corporate fluff