Digital Marketing / Web Specialist at MBV IT in Randburg, Gauteng 2194

Role Overview

The Digital Marketing / Web Specialist will be responsible for managing, maintaining and developing the Group’s digital presence, including existing corporate websites, new product websites and future digital platforms.

The role will play a central part in the evolution of the Group’s digital infrastructure, ensuring that websites are professional, technically sound, user-friendly, up to date and aligned with the Group’s brand positioning and commercial objectives.

A key initial project will be supporting the rebranding of MBV IT to MBV, including the development of the new mbv.co.za website, the creation of divisional pages and the establishment of a clear digital identity for the broader MBV operating business.

The successful candidate must combine strong website design and content management skills with a practical understanding of SEO, analytics, user experience and digital marketing. They must be capable of managing routine website requirements independently while coordinating more complex technical work with external developers and service providers.

Key Responsibilities

1. Website Management and Maintenance

• Manage and maintain websites across the M-Line Group, including PluxNet, VegaVision, MBV and the Group’s lodge and other business websites as required.
• Maintain website content, images, service descriptions, contact details and other business information.
• Ensure websites remain accurate, functional, current and aligned with approved brand guidelines.
• Build and update web pages, landing pages, banners, forms and promotional sections.
• Identify and resolve routine website issues, including broken links, outdated content and display errors.
• Coordinate hosting, domain renewals, SSL certificates, plugins, backups and website maintenance with relevant providers.
• Monitor website functionality, responsiveness, loading speeds and general user experience.
• Maintain a structured register of Group websites, domains, hosting arrangements, access permissions and renewal dates.
• Coordinate external developers and technical service providers when specialised development is required.

2. MBV Rebranding and Website Development

• Support the digital implementation of the transition from MBV IT to the broader MBV operating brand.
• Develop and maintain the new mbv.co.za website as the primary digital platform for MBV.
• Ensure the website positions MBV as a comprehensive technology and infrastructure business, rather than solely an ICT services provider.
• Structure the website around the four core capabilities:
• IT Services: Existing MBV IT capabilities, including enterprise networking, cybersecurity, cloud, servers, storage and managed ICT services.
• MBV Fibre / Advanced Infrastructure: Fibre design, deployment, civils, splicing, maintenance and last-mile infrastructure.
• MBV Energy & Critical Infrastructure (ECI): UPS systems, batteries, generators, solar, cooling, data centre infrastructure and energy management.
• MBV Global Service Centre (GSC): NOC, service desk, infrastructure monitoring, incident management, remote support and SLA management.
• Develop and maintain dedicated divisional landing pages and supporting service pages.
• Ensure the brand proposition, “Design. Build. Power. Operate.” and supporting message, “One Partner. Complete Infrastructure.”, are reflected consistently across the digital experience.
• Work with the Group Marketing Manager and Graphic Designer to implement the approved brand identity, website design and messaging.
• Ensure the MBV website clearly distinguishes the operating business from The MBV Group, the holding company for MBV, PluxNet and VegaVision.
• Support the development of MBV company profiles, digital presentations and related marketing collateral where web assets are required.
• Ensure the transition is positioned as an expansion of MBV IT’s capabilities, not simply a name replacement.
• Assist with website redirects, search engine considerations and the preservation of relevant existing search visibility during the transition.

3. Product Websites and Digital Platforms

• Develop and maintain product-specific websites and digital platforms as the Group expands its product portfolio.
• Build websites and landing pages aligned with each product’s positioning, target audience and commercial objectives.
• Translate approved briefs and brand guidelines into functional, responsive web pages.
• Establish consistent navigation, layouts, calls to action and user journeys.
• Coordinate domain registration, hosting, analytics and technical setup for new websites.
• Ensure new websites are scalable, secure, maintainable and aligned with the Group’s broader digital standards.
• Recommend appropriate content management systems, templates and development approaches based on project requirements.
• Maintain consistency across the Group while allowing individual brands and products to retain their distinct identities.

4. Website Design and User Experience

• Apply strong UI/UX principles to website design, navigation and content presentation.
• Create wireframes, page layouts and basic prototypes where required.
• Ensure all websites are responsive and optimised for desktop, tablet and mobile devices.
• Improve navigation, readability, accessibility and conversion pathways.
• Ensure websites present complex technical services in a clear and accessible manner.
• Collaborate with the Graphic Designer to translate brand assets into effective digital experiences.
• Test websites across browsers, screen sizes and devices before publishing changes.
• Identify opportunities to improve user engagement and enquiry generation.

5. SEO and Website Performance

• Implement and maintain on-page SEO, including page titles, meta descriptions, headings, image optimisation, internal linking and URL structures.
• Conduct basic keyword research and identify relevant content opportunities.
• Maintain Google Analytics 4, Google Search Console and other relevant measurement tools.
• Monitor website traffic, user behaviour, enquiries, conversions and search performance.
• Identify technical SEO issues and coordinate corrective action.
• Support local SEO and relevant location-based content where appropriate.
• Prepare regular website performance reports and recommendations.
• Use performance data to recommend practical improvements to content, structure and user journeys.

6. Digital Marketing Support

• Build and maintain landing pages for campaigns, events, product launches and promotions.
• Ensure social media and other digital campaigns link to relevant, current website content.
• Assist with the implementation of digital marketing campaigns across the Group.
• Coordinate website content updates with the Marketing Manager and Graphic Designer.
• Support email marketing, digital newsletters and online lead-generation initiatives where required.
• Ensure consistent branding, messaging and calls to action across digital channels.
• Assist with integrating enquiry forms, tracking tools and other approved marketing technologies.
• Monitor competitor websites and identify opportunities to improve the Group’s digital positioning.

7. Website Security and Technical Coordination

• Maintain awareness of website security, data protection and access-control requirements.
• Coordinate routine backups, updates and maintenance with hosting providers or developers.
• Monitor website uptime, SSL validity and basic technical health.
• Manage user access and permissions appropriately.
• Ensure website forms and data collection processes follow applicable privacy requirements.
• Maintain documentation of website configurations, integrations and technical service providers.
• Escalate security incidents, major outages and technical issues promptly.
• Coordinate more complex development, integrations and infrastructure changes with external specialists.

8. Brand Consistency and Digital Governance

• Ensure Group websites reflect approved brand guidelines and current corporate positioning.
• Maintain consistency in logos, typography, colours, messaging and digital assets.
• Work with the Group Marketing Manager to establish website content and approval processes.
• Ensure divisional and product websites align with the appropriate brand architecture.
• Maintain a central register of digital assets, website owners, update requirements and renewal dates.
• Review websites periodically to identify outdated information, inconsistencies and improvement opportunities.

9. External Developer and Supplier Management

• Brief external developers and service providers on technical requirements and website projects.
• Obtain quotations and assist with assessing proposed development solutions.
• Coordinate project timelines, deliverables, testing and approvals.
• Review completed work against the approved brief and brand requirements.
• Manage routine website changes internally wherever practical to reduce unnecessary external costs.
• Recommend when specialist development support is required.
• Maintain clear documentation of deliverables, outstanding issues and ongoing maintenance requirements.

10. Reporting and Continuous Improvement

• Prepare monthly reports covering website traffic, engagement, enquiries, conversions and SEO performance.
• Track website maintenance requirements, outstanding updates and development projects.
• Report on the progress of new website builds and digital initiatives.
• Identify opportunities to improve digital performance, user experience and lead generation.
• Monitor developments in website technology, digital marketing and relevant industry practices.
• Recommend improvements that support the Group’s commercial and marketing objectives.

Minimum Requirements

• Relevant qualification in Web Design, Web Development, Digital Marketing, Interactive Media or a related field is advantageous.
• 3–5 years’ practical experience in website management, web design, digital content or a related role.
• Demonstrable experience managing multiple websites.
• Strong experience with WordPress or comparable content management systems.
• Working knowledge of HTML and CSS, with basic JavaScript skills.
• Experience with responsive website design and UI/UX principles.
• Working knowledge of SEO, Google Analytics 4 and Google Search Console.
• Familiarity with website hosting, domains, SSL certificates, plugins and routine troubleshooting.
• Experience building landing pages and maintaining website content.
• Ability to coordinate with designers, developers and external technical service providers.
• Strong written communication, organisational and project management skills.
• A portfolio of websites or relevant digital projects demonstrating practical capability.

Advantageous Experience

• Experience with B2B technology, telecommunications, ICT, infrastructure or engineering businesses.
• Experience with e-commerce or product-specific websites.
• Experience in website migrations, rebranding projects or domain transitions.
• Familiarity with CRM integrations, marketing automation, lead-generation forms and tracking.
• Experience with performance optimisation, website security and accessibility.
• Basic design capability using tools such as Figma or Adobe Creative Cloud.

Key Competencies

• Strong technical and problem-solving ability.
• High attention to detail.
• Good visual judgement and user-experience awareness.
• Ability to manage several websites and projects simultaneously.
• Proactive approach to maintenance and continuous improvement.
• Strong project coordination and stakeholder communication skills.
• Ability to work independently and manage priorities.
• Commercial awareness and understanding of how websites support sales and business development.
• Willingness to learn new platforms and technologies as the Group grows.

Performance Measures

Performance will be assessed against:

• Website accuracy, functionality, availability and overall quality.
• Timely implementation of website content and approved updates.
• Successful delivery of the MBV rebranding website and divisional pages.
• Delivery of new product websites within agreed timelines and specifications.
• Consistency of branding and messaging across Group websites.
• Improvements in website traffic, search visibility, engagement and enquiry generation.
• Effective management of routine maintenance and technical issues.
• Quality of analytics reporting and actionable recommendations.
• Effective coordination of external developers and control of avoidable costs.
• Responsiveness to internal stakeholder requirements.

Reporting and Working Structure

Both positions report directly to the Group Marketing Manager.

The Marketing Assistant will provide coordination and administrative support to the wider marketing function, working closely with the Digital Marketing / Web Specialist and Graphic Designer to facilitate projects, content updates, events and campaign delivery.

The Digital Marketing / Web Specialist will own the day-to-day digital and website function, working with the Group Marketing Manager on priorities, strategy and approvals, and with the Graphic Designer on creative implementation.

This structure is intended to create a scalable Group Marketing Department capable of supporting existing businesses, new divisions, product websites and future Group expansion.

Pay: From R15 000,00 per month

Education:

• Bachelors (Required)

Experience:

• website management, web design, digital content: 4 years (Required)

Work Location: In person