Head of Digital Experience & Conversion Rate… at Maximustribe · San…

Position is Remote (USA or Canada) No agencies please ABOUT MAXIMUS Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify. ABOUT THE ROLE We're seeking a data-driven Head of Digital Experience & Conversion Rate Optimization to architect and optimize the entire pre-conversion customer journey. This is a critical growth leadership role that will transform how potential customers discover, evaluate, and convert to Maximus. You'll own the digital acquisition ecosystem, from first search query to successful conversion, while serving as a key strategic voice in shaping the post-conversion product experience. Your mission: build systems that drive exponential organic growth and industry-leading conversion rates. WHAT YOU WILL OWN (KEY RESPONSIBILITIES) WEBSITE & CONVERSION OPTIMIZATION - Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion - Lead the migration from Sanity CMS to Webflow, establishing a modern, marketer-controlled web platform that reduces engineering dependency - Build and run a scaled test-and-learn landing page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths - Leverage AI tools (Claude, Claude Code, etc.) to make rapid site updates, content changes, and optimizations without relying on engineering resources - Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics - Implement personalization strategies that deliver relevant experiences based on visitor behavior, source, and intent - Establish and exceed aggressive targets for site conversion rates and cost per acquisition ORGANIC GROWTH & DISCOVERABILITY - Develop and execute a comprehensive SEO strategy to establish Maximus as the authority in performance medicine - Pioneer our approach to AI engine optimization, ensuring Maximus appears prominently in ChatGPT, Claude, Gemini, Grok, Perplexity, and emerging AI platforms - Build a content engine that drives organic traffic while maintaining scientific accuracy and brand premium positioning - Own organic traffic growth targets, consistently expanding our share of voice in key search verticals - Stay ahead of algorithm changes and emerging discovery platforms to maintain competitive advantage PRE-CONVERSION JOURNEY ORCHESTRATION - Map and optimize every step of the prospect journey from awareness through conversion - Partner closely with Paid Media to ensure seamless experiences from ad click to sign-up - Develop sophisticated attribution models to understand the true impact of each pre-conversion touchpoint - Create cohesive acquisition experiences across web, mobile, and emerging digital platforms - Implement advanced analytics to understand visitor behavior and predict conversion likelihood LIFECYCLE MARKETING LEADERSHIP (ACQUISITION & RETENTION SUPPORT) - Manage and mentor the Lifecycle Marketing lead responsible for email and SMS programs - Directly manage a designer supporting web and lifecycle creative needs - Oversee prospect nurture campaigns and behavior-triggered automation flows that drive conversion - Direct retention and re-engagement campaigns for lapsed customers (in partnership with Product team) - Ensure lifecycle programs effectively support both acquisition and retention objectives - Champion segmentation strategies that identify high-value prospects and at-risk customers PRODUCT EXPERIENCE PARTNERSHIP - Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management - Provide data-driven insights on customer expectations formed during the acquisition journey - Collaborate on optimizing the handoff from marketing to product experience - Share conversion and behavioral data to inform product roadmap decisions - Ensure brand and message consistency across the entire customer lifecycle CROSS-FUNCTIONAL LEADERSHIP - Partner with Product teams to align acquisition strategies with product capabilities and roadmap - Collaborate with Creative to ensure brand consistency while optimizing for performance - Work with Data/Analytics teams to build robust measurement frameworks across the full funnel - Own and manage the development resource work queue assigned to the Digital Experience team, prioritizing engineering support for web and lifecycle initiatives - Coordinate with Customer Success to understand customer feedback and pain points PERFORMANCE & ANALYTICS - Define and own key acquisition metrics including conversion rate, organic traffic, CAC, and attribution models - Build real-time dashboards that provide actionable insights on the acquisition funnel - Conduct regular competitive analysis of acquisition strategies and conversion experiences - Present performance updates and strategic recommendations to executive leadership - Foster a culture of experimentation and data-driven decision making WHAT YOU BRING (QUALIFICATIONS & SKILLS) - 7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth, including 5+ years owning a digital experience function in direct-to-consumer environments (Shopify-only backgrounds are insufficient for this role) - Demonstrated AI proficiency; comfortable using AI coding and productivity tools (e.g., Claude, Claude Code, v0, Cursor) to make website updates, run SEO analyses, and execute changes without engineering support - Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands - Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms - Strong experience with A/B testing platforms, analytics tools, and marketing automation systems - Experience managing designers and development resource work queues - Demonstrated success managing lifecycle marketing programs across acquisition and retention - Experience influencing product decisions through customer insights and data - Fluency in Webflow, Ahrefs, Unbounce, Braze, Looker, Google Analytics, Intercom, and TrustPilot - Familiarity with Webflow CMS and the ability to build and manage pages without engineering dependency - Understanding of telehealth, performance medicine, health tech, or wellness industries is a plus - Bachelor’s degree in Marketing, Computer Science, or related field (Advanced degree preferred) IDEAL CANDIDATE PROFILE - You’re a growth architect who understands that the best acquisition strategies create expectations that product experiences must fulfill. - You’re obsessed with the prospect journey and see every touchpoint as an opportunity to build trust and drive conversion. - You instinctively reach for AI tools to move faster, you don’t file tickets and wait for engineering when you can build a landing page or run an analysis yourself. - You excel at the handoff knowing that your role in acquisition directly impacts long-term customer success. - You’re a collaborative leader who can influence without authority, using data and insights to shape experiences you don’t directly own. - You believe in breaking down silos between marketing and product to create seamless customer experiences. - Most importantly, you’re passionate about helping people optimize their lives and want to make Maximus the obvious choice in performance medicine. WHAT WE OFFER - Opportunity to build a category-defining digital acquisition engine from the ground up - Competitive compensation package including equity - Comprehensive health and wellness benefits - Access to Maximus performance medicine services and products - Flexible work arrangements - Budget for continuous learning, tools, and professional development - The chance to work with a world-class team obsessed with human optimization WORLD-CLASS BENEFITS: - Full Suite: Medical, Dental, Vision, Life Insurance - Flexible vacation/time-off policies - Liquidity of options whenever available - Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees) INTERVIEW PROCESS Please refrain from messaging or emailing people directly, if you are interested, apply directly, your application will be reviewed by a human. 1. Application & Criteria Questionnaire: When submitting your application and resume, tell us why you want to join Maximus and take your time with the questions. The Criteria Questionnaire will be sent to you automatically and is mandatory, we will use it as part of our data driven process. This is your chance to make a strong first impression. 2. First Interview (30min): Interview with our Recruiting Lead. This will be an exploratory conversation focused on how you work, your experience & fit for the role, and alignment on values and expectations. 3. Hiring Manager Interview (45min): You will chat with John S - VP of Marketing who will dive more into your ecommerce, conversion, and marketing experience. John will be looking for specific detailed examples to demonstrate depth of skill and experience. 4. Meet the Team (120min): You will then meet key partners and stakeholders that you will work closely with. There will be 3 conversations which can be done in one day or multiple days. 1. 45 minutes with Justin B our VP of Product: Product will be a key dotted line partner 2. 30 minutes with Mark, Head of Engineering: Diving more into technical ability 3. 45 minutes with our COO: Working with customer care and sales and incorporating feedback into landing pages etc. 5. Take Home Case Study (45 min): Site Audit take home, 30 minute presentation to John, Justin B, and our COO, 15 minute Q&A. 6. Meet the CEO (30min): At the very end, you will have the opportunity to meet with Cam, our CEO. This is a great chance for you to gain a deeper understanding of Maximus's strategy, values, and work processes. Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity. Note: We utilize AI note-taking technology during our interview sessions to ensure we capture all answers and details accurately. Candidates are also encouraged to use AI note-takers for their own records if they wish.