Email Marketing Automation Specialist - Klaviyo at Mastrat · Toronto

Company Description

Mastrat Digital Ltd. is a digital marketing agency that generates and nurtures leads for clients in the real estate, mortgage, and ecommerce industries. We're a small, but growing team of remote professionals with expertise in digital media buying (Facebook, Google, and other publishers), email marketing automation and deliverability, landing page design, creative ad and copy design, and Conversion Rate Optimization.

Job Description

We're hiring an email marketing automation specialist on a month-to-month contract with possibility for a permanent position. You will be responsible for collaborating with the account management team to implement automations and campaigns on behalf of eCommerce clients as well as contribute insights into developing a well-informed email marketing strategy.

To that effect, you will perform day-to-day email marketing activities including, but not limited to, email campaign setup, scheduling, testing, deployment, and pruning.

Here's what you can expect to lead:

• Build and implement custom and standard automations as well as one-off marketing campaigns
• Translate designs (provided) into responsive HTML
• Build a promotional and content marketing calendar
• Identify, flag, and implement marketing opportunities
• Execute A/B tests, analyze data, and make recommendations in order to achieve maximum ROI.
• Write and proof-read email copy and subject lines for clarity, grammar, and spelling
• Create segments for optimal delivery and conversion rates.
• Track, analyze and report on results of campaigns, deliverability and email-based KPIs.
• Identify blind spots and opportunities in deliverability, messaging, and revenue.

Qualifications

• No degree necessary. We're looking for doers, not
• Proficient in mobile/responsive e-mail design and development
• 1 year experience working with Klaviyo or Drip. Both are desirable.
• 1 year experiene with Shopify and Shopify apps.
• 1 year experience and thorough understanding of liquid
• 1 years experience with Photoshop
• Ability to execute based on SOPs
• Ability to think independently and build custom workflows/automation
• Previous experience with Trello and Asana, or another project management tool desirable but not necessary
• Experience with deliverability, SPF, DKIM, DMARC (highly desirable)
• Must be located, or willing to work 9-5 Monday to Friday in Eastern Standard Time.

Additional Information

Please Read

You're a team player that is also comfortable trying out new things. You can take ideas from conceptualization to execution. To that effect, you're a self-starter and can work independently. You organize your tasks and are able to report back on progress without being prompted. You are detail oriented. You can adhere to strict deadlines. Most importantly, you are data-driven.

We work hard and smart.

We believe in freedom and remote working because it contributes to productivity.

Please include the sentence, "Let me automate that for you" anywhere in your job application. Without this, your job application will immediately be rejected. It's how we know you pay attention to detail and read the job post.

We're comfortable taking time off and letting it cruise when work is done.

MUST HAVE EXPERIENCE WITH AUTOMATION/MASS EMAILING

Please do not apply if you have no experience with segmentation, automation, mass emails.