E-Commerce Marketing Manager, North America at Mars in Franklin

Champion Petfoods is expanding! We are excited to announce we are looking for a eCommerce Marketing Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

The eCommerce Marketing Manager is a strategic partner within the e-commerce Sales Team, building marketing partnerships and managing digital campaigns with customers such as Amazon, Chewy and Petco.

They will work directly with customer marketing teams and agency partners to translate Champion PetFood’s North America Growth agenda into e-commerce shopper marketing plans that continuously optimize full-funnel performance metrics and customer engagement strategies.

The E-commerce Shopper Marketing Manager possesses a deep understanding of consumer behavior, the retail media landscape, and e-commerce platform mechanics. Champion Petfoods, within the Mars Pet ecosystem, is a specialty super-premium pet food company dedicated to its high-quality nutritional philosophy.

The Ecommerce Marketing Manager works out of our Corporate office in Louisville (CO), Nashville (TN), New York City (NY) or St Louis (MO), works a hybrid schedule with 3 days in-person and reports to the Director of eCommerce, Retail Media & Merchandising.

Key Responsibilities:

• Retail Media Ownership & Optimization: Own retail media performance and optimization. Provide media strategy support, comprehensive campaign planning, and ongoing media optimization.
• Audience & Search Strategy: Develop and execute audience targeting strategies and manage keyword bidding to maximize campaign reach and conversion.
• Campaign Management & Execution: Develop and implement full-funnel shopper marketing strategies for Amazon and Chewy that align with regional e-commerce sales goals. Includes agency briefing, planning, creative development, and continuous optimization.
• Drive Perfect Digital Store (PDS): Build an action plan to optimize performance across retailers’ pages and Brand Stores, including image and video content, searchable content, & ratings and reviews, leveraging tools such as Salsify, Vendor Central, NielsenIQ, Power BI as needed.
• Sales Growth & Performance Analysis: Monitor and analyze campaign performance metrics, providing insights to optimize spend, increase ROI, and grow sales and share. Regularly report on sales trends, opportunities, and campaign outcomes (Campaign Reporting) to the Ecommerce Director.
• Cross-Functional Collaboration: Work closely with the sales and marketing teams to develop comprehensive plans that address consumer needs and enhance the shopping experience. Provide creative recommendations and promotional media support. Collaborate with Amazon and Chewy Account Directors to align on key opportunities.
• Customer Insights & Competitive Analysis: Analyze customer behavior and competitive activity leveraging data insights to inform strategic decisions and improve the shopper journey.
• Influence Annual Account Business Planning: Participate in Account Strategy and Customer Relationships. Support Annual Business Planning, Internal Leadership initiatives, and Executive presentations. Provide actionable insights and solutions that support growth objectives for the customer, company, and category. Lean into storytelling and presentations to leadership and customers concerning our eComm Marketing efforts.
• Budget & Resource Management: Handle overall Budget Management. Manage and allocate the budget for e-commerce campaigns and ensure that resources are optimized to drive sales and engagement within budget.
• Innovation & Capability Building: Drive a Test & Learn Roadmap. Contribute to the Global Digital Marketing learning agenda: identify best practices, contribute to the global test and learn plan, and drive capability building within North America.
• Agency Management and Governance: Own management of Retail Media Agency, establishing performance expectations and working through the commercial team to drive efficient and timely contract negotiations. Leverage and provide feedback on Global agencies and tools.

Requirements

• Minimum of 5+ years’ experience and a strong record of driving growth in the e-Commerce/ Digital Commerce Channel.
• Minimum 2+ years’ experience in managing Amazon and Chewy marketing campaigns, including an understanding of their platform algorithms, advertising tools, and best practices.
• Experience with retail media players including understanding fundamental tenets of costs (CPMs), targeting, measurement, and optimization.
• Understand core digital and e-commerce business metrics and how to optimize against them.
• Excellent project management skills, with the ability to work in a complex environment, prioritize work and keep projects on track and on budget.
• Possesses a growth mindset to continuously challenge the organization in ways that build a culture of continuous learning.
• Must be proactive, action-oriented, and results-driven.

What can you expect from Champion?

• Safety: A strong commitment to ensure all people are provided with a safe, healthy and respectful environment.

• Earnings: Salary range from USD$98,000 to USD$135,000, 401k with Company, and donation matching.

• Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs.

• Continuing Education: In house & online learning & development, as well as an education assistance program.

• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.

• Other Perks: Free bag of premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

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