PR / KOL Assistant Manager at Luxehouze in Jakarta, Java, Indonesia

About Luxehouze

Luxehouze is a fast-growing omnichannel luxury marketplace with an established presence in Singapore and Indonesia, two key markets in Southeast Asia's luxury retail landscape.

Through our operations in both markets, we bring together a curated selection of luxury watches, fashion, and beauty, serving discerning customers through integrated online and offline retail experiences.

As we continue to strengthen our regional footprint, we are building a business driven by product expertise, customer trust, commercial excellence, and a passion for luxury.

About the Opportunity

We are looking for a PR / KOL Assistant Manager who combines a strong understanding of luxury fashion with commercial acumen and an entrepreneurial mindset.

Join us in shaping our company and contributing to the growth of a luxury retail business across two dynamic Southeast Asian markets.

Job Description:

Develop and execute PR, media relations, and KOL partnership strategies that strengthen brand credibility, desirability, awareness, and consideration across Fashion and Watches.

The role must bring an established understanding of the fashion and luxury media ecosystem, including editors, stylists, fashion influencers, celebrities, creators, and premium lifestyle communities.

Beyond generating exposure, the position is expected to develop meaningful relationships and deliver measurable brand and commercial contributions through relevant, credible partnerships.

Objectives:

1. Public Relations & Brand Reputation

• Develop quarterly PR plans aligned with brand positioning, collection launches, campaigns, and business priorities.
• Build and maintain relationships with fashion editors, journalists, stylists, media outlets, and luxury lifestyle communities.
• Identify earned media opportunities across fashion, luxury, business, and lifestyle publications.
• Prepare and coordinate press releases, media pitches, product seeding, interviews, and editorial placements.
• Support brand launches, press previews, collection presentations, and VIP experiences in collaboration with the Events team.
• Monitor media coverage, brand sentiment, competitor visibility, and reputation risks.

2. KOL, Celebrity & Creator Partnerships

• Build and maintain a curated database of relevant fashion KOLs, celebrities, stylists, tastemakers, and content creators.
• Identify suitable partners based on brand fit, audience demographics, credibility, engagement quality, and commercial potential.
• Negotiate collaborations, fees, deliverables, usage rights, exclusivity terms, and timelines.
• Manage product seeding, paid endorsements, affiliate partnerships, and long-term ambassador relationships.
• Coordinate campaign briefs, content approvals, product deliveries, publishing schedules, and partnership reporting.
• Develop relationships that extend beyond one-off sponsored posts and support longer-term brand advocacy.

3. PR & KOL Performance Measurement

• Establish measurable objectives for each PR or KOL initiative, distinguishing brand awareness, consideration, qualified demand, and conversion.
• Track earned media coverage, estimated reach, engagement, branded search lift, referral traffic, and trackable conversions.
• Evaluate KOL partnerships using cost per qualified engagement, cost per qualified visitor, and attributable revenue where reliable tracking is available.
• Collaborate with Performance Marketing and E-commerce teams on UTM links, affiliate codes, landing pages, and conversion measurement.
• Identify high-performing creators for repeat collaborations and recommend optimization of future investments.
• Prepare monthly performance reports including campaign results, partnership learnings, and recommendations.

Requirement & Qualifications:

• Bachelor's degree in Communications, Public Relations, Marketing, Fashion Business, or related field.
• Minimum 3 - 5 years of experience in fashion, luxury, premium lifestyle PR, or influencer partnerships.
• Existing professional relationships with fashion media, stylists, creators, or relevant talent representatives.
• Demonstrated experience negotiating and managing paid and organic KOL partnerships.
• Strong knowledge of fashion culture, premium brand positioning, and luxury communication standards.
• Strong written and verbal communication skills in English and Bahasa Indonesia.
• Experience preparing campaign reports and evaluating media or creator performance.
• Strong negotiation, relationship management, and organizational skills.