CRM Sales Specialist at Luther… · Saint…

CRM Sales Specialist

We’re looking for a CRM Sales Specialist to help maximize CRM performance across our dealership group. This role is focused on ensuring our stores are not just using the CRM, but fully leveraging its capabilities to drive stronger lead engagement, better follow-up, and more car deals.

You’ll act as a bridge between the CRM’s tools and the people using them — identifying underutilized features, reinforcing best practices, and helping sales and BDC teams work smarter inside the system. This is a highly visible role that blends data, process, and coaching to create measurable sales impact. Travel is required.

$50k-$75K/year

Key Responsibilities:

• Monitor CRM usage, lead response times, and performance trends across all stores
• Identify gaps between CRM capabilities and how stores are currently using the system
• Help dealerships fully leverage CRM tools, workflows, automation, and reporting to improve lead management and follow-up
• Coach sales and BDC teams on CRM best practices, process adherence, and efficiency
• Support CRM-related escalations and help drive consistent usage across the group

Qualifications:

• 2+ years of experience within CRM systems or digital retail tools
• Strong understanding of dealership sales, internet lead, and BDC processes
• Proven ability to coach teams and influence behavior change
• Comfortable analyzing data and explaining performance trends in plain language
• Experience helping teams adopt CRM features beyond basic lead entry and follow-up
• Experience with automotive CRMs preferred

Offers of employment are contingent upon successfully passing a background screening including a criminal background check, a review of motor vehicle records and verification of social security number.