Director, Data Analytics & Science, APAC at lululemon · Hong Kong

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

Reporting to the Senior Director, Business Planning & Operations, the Director, Data Analytics & Science APAC operates as the voice of APAC analytics needs, owns the Data Analytics roadmap for APAC and partners with the APLT on business data needs. The role manages a team that supports regional commercial data insights and the subsequent development of dashboard, tools, modelling and strategic analytics for the region. The scope covers Guest forecasting & CRM segmentation models, Product journey analytics, Marketing Science (both Digital Marketing & Brand campaign/media effectiveness), as well as general Senior Management reporting.

core responsibilities

Leadership & Influence:

• Lead, coach, and develop a high-performing team of analytics professionals in APAC
• Act as a trusted thought partner to the APAC Leadership Team, translating business priorities into data and analytics solutions
• Represent APAC requirements within global analytics forums, advocating for regional needs & investment while leveraging global capabilities and best practices

Guest Forecasting & CRM Insights:

• Own APAC guest forecasting capabilities, providing forward-looking insights that support quarterly forecasts, annual operating plans, and long-range strategic planning
• Partner with Product, CRM, and Digital teams to uncover opportunities through guest journey analysis, basket composition, and behavioural trends
• Champion the use of predictive analytics, data science and segmentation to anticipate shifts in consumer behaviour and commercial performance

Marketing Analytics & Science:

• Drive campaign effectiveness studies, media mix modelling (MMM), and attribution methodologies to optimize marketing spend and decision making
• Collaborate with global partners and tech teams to build robust data integration & reporting capabilities from marketing platforms and tools (e.g. GA4, Fivetran, SFMC)
• Enrol and partner with APAC stakeholders to educate and establish consistent KPI definitions and measurement standards across APAC

Enterprise Business Intelligence & Decision Support:

• Lead the development, automation, and optimization of local executive dashboards, management reporting, and business intelligence tools serving APAC leaders and market directors
• Host and facilitate quarterly APAC Insights forum, centralizing insights from Brand Tracking, Voice of Guest, Guest Analytics & Primary Research
• Deliver timely commercial insights and performance reporting that enable proactive decision-making and business reviews – fostering a strong data-driven culture

qualifications

• University Degree in Computer Science, Statistics, Data Analytics, Business or similar required
• 15+ years working in applied data science or business intelligence with at least 5 years in management role and a track record of delivering insights and business impact -- Retail/Consumer industry experience a plus
• A background in the production of consumer data, testing, or customer research in ecommerce, retail, or digital products for targeted communications and consumer journeys
• Experience with advanced analytic techniques, such as marketing mix, predictive modeling, multivariate regression analysis and ROI measurement
• Experience solving complex analytical problems with deep customer focus, applying advanced analytical methods as needed, including big data analysis using SQL, R, Python and other software applications.
• Expertise using data visualization tools such as Tableau, and Power BI
• Experience with large datasets and relational databases
• Experience overseeing compliance with data privacy and security policies
• Ability to manage a portfolio of large data projects with multiple business stakeholders in a fast-moving, matrixed setting with ambiguous requirements.
• Track record of being resourceful, identifying creative solutions and discovering new data sets/methodologies to answer business questions a plus
• Knowledge of best practices & current trends in digital marketing communication and CRM strategy for retail, digital commerce, or mobile apps preferred
• Experience managing a team with track record of coaching and scaling a team

must haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

additional notes

Authorization to work in Hong Kong SAR is required for this role.

beyond the paycheck (benefits & perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

work arrangement In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.

learn more about what it's like working for lululemon in our Asia-Pacific markets:

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