New Car Sales Executive - Mercedes Benz at LSH Auto · Birmingham

LSH Auto is a UK premium automotive retailer and a leading Mercedes-Benz dealership group. We work across new and used vehicle sales while also supporting customers through a full range of aftersales services, including servicing, MOTs, repairs, tyres, and parts. Our focus is on delivering a high-quality experience that reflects the standards of a premium automotive brand at every stage of the customer journey.

As a New Car Sales Executive - Mercedes Benz, you will play an important role in creating a first-class buying experience for customers. This is an opportunity to combine relationship-building, commercial awareness, and product knowledge to help customers find the right vehicle while contributing to a high-performing sales environment. You will be a key part of representing the brand, understanding customer needs, and supporting successful outcomes from first conversation to final handover.

Hours - 40

Salary - £27,010 plus OTE plus Company Car

Responsibilities

• Guide customers from initial enquiry through vehicle handover with a premium experience.
• Build strong customer relationships and deliver an exceptional showroom experience.
• Demonstrate vehicle features, arrange test drives, and match buyers to suitable models.
• Negotiate pricing and finance packages to achieve sales and revenue targets.
• Maintain accurate CRM records and follow up leads to maximise conversions.

Required Qualifications

• At least 2 years of automotive sales experience, with a proven track record of achieving sales targets.
• Experience building rapport with showroom customers and converting enquiries into sales.
• Confidence discussing finance options and negotiating effectively with customers.
• Experience using a CRM system for lead follow-up and maintaining accurate customer records.
• A valid UK driving licence and confidence conducting customer test drives.
• Eligibility to work in the United Kingdom.

Colleague Referral Scheme (£500 - £1000)

• A range of Mercedes-Benz training and leadership programmes
• Platinum Plus Rewards Scheme
• Colleague Car Purchase Scheme
• Eye care Vouchers
• Life Assurance (4 x annual salary)
• 31 days holiday (including bank holidays), rising to 38 days with length of service
• Wellbeing Support
• Company Pension
• Full uniform provided
• On site gym