Senior Analyst - Digital Brand Advocate at Lowe's · Bengaluru

Senior Analyst - Digital Brand Advocate Location: Bengaluru Innovate in Bengaluru This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. About Lowe’s Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With the fiscal year 2021 sales of $96 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports its hometown Charlotte region and all communities it serves through programs focused on safe, affordable housing and careers in the skilled trades. For more information, visit Lowes.com Lowe’s India is the retail technology center for Lowe’s Companies Inc. and is based out of Bengaluru, India. Set up in 2014, Lowe’s India focuses on technology and shared business services. Technology teams support e-commerce, mobile, infrastructure and corporate systems that enable various functions such as supply chain, distribution, corporate services. Initiated with just over 20 associates, Lowe’s India now has a growing associate base which employs over 3000 people. Read more about us at www.lowes.co.in I. Job Summary: Position Overview: The Analyst, Brand Advocate partners with cross-functional teams to optimize brand-focused online customer experiences on Lowes.com through data-driven analysis and disciplined execution. This role supports improvements in online sales, traffic, and conversion by analyzing brand-level performance data and identifying opportunities across assortment, content, promotions, inventory, and returns. The Analyst builds strong working relationships with stakeholders and contributes to brand growth initiatives by providing accurate reporting, performance insights, and actionable recommendations. This role leverages customer behavior insights and performance data to support strategic plans, improve execution quality, and enhance the overall digital customer experience. II. Roles & Responsibilities: Core Responsibilities: Brand Performance & Analytics • Analyze brand-level KPIs including traffic, conversion, AOV, content engagement, inventory performance, and returns to identify performance trends and opportunity areas. • Independently extract and compile performance data using SQL, Excel, and web analytics tools to support brand diagnostics and opportunity identification. • Leverage inputs from CSAT, reviews, Q&A, and competitive insights to recommend improvements to the online customer experience. • Provide accurate reporting and insights across the digital channel related to content, product information, assortment gaps, and competitive positioning. • Support optimization of cross-sell, up-sell, and bundling strategies using data-driven analysis. Strategic Brand Partnership • Act as a key point of contact for assigned brand(s) regarding online SKU presentation and performance reporting. • Contribute to presentations with supplier and merchandising partners by preparing insights, analysis, and supporting materials. • Support execution of strategic initiatives by aligning data insights with merchant and supplier priorities. · Operational Execution & Cross-Functional Leadership • Ensure new and promotional items are optimized by validating data accuracy and monitoring performance. • Assist in creating project plans and align with cross-functional teams to drive execution of assortment updates and content enhancements. • Identify customer experience improvement opportunities across search, browse, and product content presentation. III. Required Skill Set Technical Skills (Advanced Application) · Advanced Excel proficiency · Hands-on knowledge of SQL for data extraction and diagnostics · Experience with Adobe Analytics or comparable web analytics platforms · Experience with data visualization tools (Tableau, Power BI, or similar) · Strong KPI development, funnel analysis, and root cause analysis capability Functional Skills · E-commerce and digital merchandising expertise · Vendor management and supplier relationship leadership · SEO and online content optimization knowledge · Structured problem-solving and data-driven decision making · Project planning and cross-functional execution Leadership & Soft Skills · Executive-level communication and presentation skills · Ability to translate analytics into clear business narratives · Strong stakeholder management and influence skills · Proven ownership mindset with measurable results · Ability to lead effectively in dynamic environments IV. Years of Experience · 2+ years in Online/Retail Merchandising, Vendor Management, Digital Marketing, E-commerce, or related field V. Education Qualification & Certifications (optional) Required Minimum Qualifications: · Bachelor’s degree in business, Marketing, Finance, Engineering, or related field Preferred · Experience with major consumer brands in digital retail environments · Certifications in analytics tools or digital marketing platforms (optional) Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.