Analyst, Media Planning at Lowe's in Bengaluru, Karnataka, India

Analyst, Media Planning Location: Bengaluru Innovate in Bengaluru This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. About Lowe’s Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India. About the Team Lowe’s Media Network leverages Lowe’s best-in-class marketing and creative services to help clients identify, craft and execute insights-driven omni-channel campaigns. LMN Trafficking team leverage digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs. Job Summary: We are seeking a strategic Media Planning Analyst to support our Retail Media business by developing data-driven media plans that drive measurable business outcomes. This role focuses on translating advertiser goals into effective media strategies, tracking performance against key retail metrics, and delivering compelling insights that help grow advertiser investment. Core Responsibilities: Develop end-to-end media strategies for advertisers within the retail media ecosystem (onsite, offsite, sponsored products, display, etc.) Align media plans with advertiser objectives such as sales growth, new customer acquisition, and brand visibility Track and analyze retail and media performance metrics including ROAS, sales lift, conversion rates, basket size, and customer acquisition Partner with sales and account management teams to identify growth opportunities and increase advertiser investment Translate complex data into clear, compelling narratives and presentations for internal and external stakeholders Provide strategic recommendations on budget allocation, channel mix, and campaign optimization Support test-and-learn agendas (incrementality, A/B testing) to prove media effectiveness Build and maintain dashboards and reports to monitor performance and surface actionable insights Stay updated on retail media trends, ad tech, and measurement best practices. Years of Experience: 2+ years of experience in media planning, performance marketing, retail media, or marketing analytics Education Qualification & Certifications (optional) Required Minimum Qualifications: Bachelor’s degree in marketing, Business, Economics, Analytics, or related field Skill Set Required Primary Skills (must have) Strong understanding of retail media ecosystems and digital advertising channels Strong analytical skills with the ability to connect media performance to business outcomes Excellent communication skills with a focus on data storytelling and stakeholder influence Secondary Skills (desired) Experience working with retail media platforms (Amazon Ads, Walmart Connect, etc. or similar) Familiarity with e-commerce metrics and shopper behavior Experience with SQL or large datasets Exposure to sales/advertiser-facing roles Proficiency in Excel/Google Sheets and data visualization tools (Tableau, Power BI, etc.) Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.