Out-of-Home Business Development Manager at LIPTON Teas… · Putrajaya

LIPTON Teas and Infusions is the world’s largest tea business, with world-class, purpose-driven brands such as Lipton, Pukka, Tazo, T2, PG Tips AND Brooke Bond. We are truly united in one purpose: growing a world of wellbeing to generate value for all.

In July 2022, CVC Capital Partners Fund VIII took over the full ownership of the LIPTON Teas and Infusions business (previously called ekaterra) from its former owner, Unilever. As a standalone entity with a dedicated single-category focus, we are even better positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the communities we serve / wider world.

Under the ownership of CVC, LIPTON Teas and Infusions has an exciting future ahead with opportunities for increased investments in our iconic brands, our people, and our capabilities, underpinned by our Value Creation Plan (VCP) strategy. Combining the strength and scale of our brands with a focus on speed and agility, LIPTON Teas and Infusions is brewing a corporate start-up mindset that’s opening-up new opportunities for its people to flourish every day. E-commerce acceleration is at the heart of the strategy, and we are keen to have talented experts to join us on this exciting journey.

We put consumer love & science at the heart of every decision. We celebrate diverse thinkers who take personal ownership to connect ideas and make impactful things happen; people who share our values around humanity and courage and give their commitment to nurturing the wellbeing of all. In return, we offer a working culture that gives our people freedom and flexibility, and where they can grow both personally and professionally to master their field.

Your Role

The Out-of-Home Business Development Manager is responsible for driving out-of-home business across Southeast Asia markets, starting from Malaysia, and possibly expanding to other SEA regions.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for unleashing our Out-of-Home business potential. This is a role of high strategic importance, from quick-move with current local & global portfolio, to customizing new portfolio and launching in Out-of-Home channels, as well as driving new applications and co-brand partnerships. You’ll be part of the business development team, partnering closely with our Out-of-Home Brand & Activation Manager, driving the plan and execution with our local distributor partner.

Key Responsibilities

• Implement sales & business development strategies by managing key distributor relationships, including but not limited to annual joint-business planning, forecast & target management, training & education, co-pitching to potential clients, etc.
• Partner with Marketing, Research & Innovation, and local Business Development team / distributor partner to develop customer-focused initiatives, customised solutions and concepts that drive sales, penetration and brand visibility in Out-of-Home channels.
• Provide financial and non-financial information to facilitate timely and accurate joint-decision making on out-of-home business
• Explore scalable co-brand partnerships where brand excitement is curated beyond the tea category, inspired by new applications.
• Support the development of the Integrated Business Plan by translating category strategy into local market opportunities.
• Manage the trade spend budget, ensuring effective investment via performance tracking and ROI evaluation, drive continuous improvements based on insights and results.
• Build strong relationships with distributors, agencies, and cross-functional teams to ensure effective collaboration and execution.

Skills and Experience

Must have:

• Bachelor’s Degree in Business (preferably in Sales or Marketing-related field) or equivalent. (or non-Business-related discipline but with prior Business-related working experience)

• Minimum of 7 years’ experience in Sales / Marketing / Commercial role in consumer goods, having F&B / Food Service-related experience would be a plus

• Proven experience in developing and implementing effective and integrated brand and trade plans.

• Detailed-minded, analytical with business acumen to identify metrics for growth opportunities

• Strong communication with good negotiating skills; able to network, influence and coordinate between various stakeholders

• Comfortable to drive from scratch and able to handle complex work autonomously

Nice to have:

• You are always obsessed with customer & consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.
• You are an excellent communicator and able to work in a multi-cultural environment.
• Passion in exploring the F&B trends, creativity in driving co-brand partnerships and know-how.
• Experienced in sales and budget management.
• Natural multitasker and enjoy working in a fast-paced environment
• Skills:
  • Analytical skills and data manipulation/drilling
  • Experience in managing SEA markets preferred
  • Diverse background of FMCG/Start up

Who we are looking for

• Bias for action, drive for results
• Networking and influencing
• A strong sense of ownership and accountability
• Organisationally and analytically strong
• High level of resilience and problem solving
• A dot connector
• Curiosity: A customer centric mindset.
• Ability to perform under tight deadlines
• Relevant values, drivers for this role
  • Performance and growth mindset
  • Agility to thrive in a volatile, uncertain, complex and ambiguous world
  • Flexibility to drive change
• Passionate about Tea

Please apply online by clicking on “Apply” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.