PM Live Commerce Manager at LingoAce in Bangkok, Bangkok, Thailand

PM Live Commerce Manager Location: Bangkok Performance Marketing Develop and execute comprehensive performance marketing strategies to acquire leads through online and offline channels. Manage and optimize digital campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI. Utilize SEO/SEM, email marketing, social media, and other online tactics to generate leads and drive conversions. Oversee traditional marketing channels such as print, outdoor, and events to enhance brand visibility and attract potential students. Act as the primary point of contact for the marketing agencies, overseeing project timelines, delivera-bles, and budgets to ensure alignment with goals and objectives. Analize campaign performance data and metrics to provide actionable insights and recommenda-tions for continuous improvement. Live Strategy & Channel Ownership Own end-to-end Live strategy focused on selling ESL and Chinese course packages Plan daily/weekly live schedules, topics, scripts, offers, and CTAs aligned with platform algorithms Develop live content frameworks that educate parents (learning outcomes, curriculum, results) while driving conversion Coordinate TikTok Live campaigns around promotions, launches, and key sales periods Team & Host Management Lead and coach a live commerce team (hosts, coordinators, or support roles) Work closely with teachers, KOLs, and on-camera talent to ensure confident and effective live deliv-ery Conduct rehearsals, run-of-show planning, and performance feedback sessions Ensure smooth end-to-end live operations and quality control Live Execution & Performance Optimization Oversee and participate in live sessions when needed Monitor live performance in real time and adjust content, pacing, and offers to maximize conversion Track and report key KPIs (viewers, engagement, leads, conversions, CPA) Analyze post-live results and apply insights to improve future sessions Cross-Functional Collaboration Work closely with Content, Creative, Performance, and Product teams Align traffic strategies, retargeting, and creative assets to support live commerce goals Coordinate with marketing campaigns, launches, and seasonal promotions Stay updated on platform features, trends, and competitor live strategies.