B2B Marketing Operations Manager at LINE CORP in Bangkok, Thailand

About LINE MAN Wongnai

At LINE MAN Wongnai, a cornerstone of our mission to "Digitalize Thailand" is the empowerment of local businesses through our Merchant Digital Solutions Business Unit. This dedicated unit is the engine that powers our merchant partners, equipping them with the cutting-edge technology they need to thrive in the digital economy.

We are committed to being the most essential technology partner for restaurants and retail businesses across the country. Our ecosystem of solutions includes the industry-leading Wongnai POS system, integrated payment solutions, powerful advertising platforms, and seamless integration with our on-demand delivery services. As we continue to rapidly innovate and scale these offerings, the efficiency and robustness of our internal operational processes are paramount to our success. This role is critical to building that scalable foundation, ensuring we can support our partners' growth effectively and efficiently.

Job Summary:

Your mission is to be the central nervous system of the B2B Marketing Department. You will act as the primary "Gatekeeper" and "Traffic Controller," managing the intake of requests from all Business Units (Food, Mart, Messenger, POS, etc.). You will balance the infinite demand for marketing support against our finite resources, ensuring that the most high-impact campaigns get the priority they deserve. You are the one who makes the puzzle pieces fit, ensuring the team delivers on time, on budget, and on target.

What you’ll Do:

• Master the Queue (Traffic Management): Act as the single point of contact for all incoming marketing requests from various Business Units. You will assess, prioritize, and schedule these requests into the marketing team's pipeline, ensuring a balanced workload and realistic timelines.
• Stakeholder Negotiation: You are the diplomat and the enforcer. You will deal directly with Business Heads and teams to align on priorities. You must have the seniority to say "no" or "not now" when necessary, based on strategic data, while maintaining strong relationships.
• Resource & Budget Optimization: oversee the allocation of marketing resources (manpower, creative hours, media budget). You will track utilization rates to ensure no team is burnout while maximizing output.
• Performance Tracking & Reporting: Own the marketing dashboard. You will track KPIs, budget spending, and campaign effectiveness across all units. You will synthesize this data into clear, high-level reports to present to Management, providing visibility into what the marketing team is doing and achieving.
• Process Improvement: Define and enforce the "Way of Work." You will identify bottlenecks in our current workflow and implement better processes (e.g., briefing standards, approval flows) to make the team work faster and smarter.
• Team Management: Assist in the day-to-day management of the operational side of the marketing team, ensuring everyone knows what they need to do and has the resources to do it.

What you’ll Need:

Must Have

• 5+ years of experience in Marketing Operations, Traffic Management, Project Management, or a related role within an agency or fast-paced tech company.
• Proven Stakeholder Management: Experience dealing with multiple business stakeholders with competing priorities. You must be confident enough to negotiate with senior leaders.
• Strong Organizational Skills: You live in spreadsheets, project management tools (e.g., Jira, Asana, Monday.com), and calendars. You love structure.
• Data & Reporting Proficiency: Ability to track budgets, analyze KPIs, and create compelling reports/presentations for executive leadership.
• Leadership Presence: Senior enough to command respect from other departments and guide internal team members.
• Fluent in Thai and English.

Should Have

• Background in an Advertising Agency (Traffic/Account Management) or Tech Startup.
• Experience with budget planning and financial tracking.
• Ability to remain objective and neutral when mediating between different business units.

Nice to Have

• PMP or Agile/Scrum certification.
• Experience implementing new project management software for a team.

Who you are:

• The Orchestrator: You can see the big picture (Management view) and the small details (Team view) simultaneously. You know exactly who is doing what and when.
• Iron Fist in a Velvet Glove: You are firm on deadlines and processes but polite and diplomatic in your delivery. You can manage conflict without creating enemies.
• Chaos Tamer: When requests come flying in from all directions, you don't panic. You organize, prioritize, and execute.
• Data-Driven Decision Maker: You don't prioritize based on who shouts the loudest; you prioritize based on business impact and data.
• Solution-Oriented: You don't just report problems (e.g., "we are over capacity"); you come with solutions (e.g., "we should swap campaign A for B to free up resources").