Media Strategy Consultant (CPG Preferred) at Lifted, an… · Dallas

companyDescription Our client is a global food and beverage company that offers a diverse portfolio of multiple brands and they are looking for a Media Strategy Consultant to support a senior leader at a global CPG organization as they ramp into a new role and shape the future of media strategy. This is a high-impact, behind-the-scenes strategic role focused on building frameworks, synthesizing insights, and developing recommendations—not day-to-day campaign execution. You’ll act as a thought partner, helping translate business priorities into clear, actionable media strategies. jobDescription Support deployment of One Media capabilities across North America, ensuring alignment with global frameworks and consistency across markets Assist in portfolio investment reviews (with a focus on Foods), identifying opportunities to optimize spend, improve ROI, and align with growth priorities Evaluate 2026 Annual Operating Plans (AOP) with a focus on embedding 5S principles (Search, Scroll, Stream, Shop, Sense) to unlock incremental impact Identify gaps and opportunities across brands and markets to strengthen end-to-end consumer journey planning Help build strategic presentations and internal recommendations, synthesizing data into clear narratives Support efforts to evolve agency capabilities and ways of working across North America Contribute to shaping the 2027 agency operating model, ensuring it is scalable, future-ready, and aligned with long-term media ambitions qualifications Strong background in media strategy and planning (agency or in-house) Experience in CPG strongly preferred Ability to translate data and insights into strategic recommendations Comfortable working in ambiguity and helping shape direction alongside senior leadership - Experience building executive-ready decks and frameworks Collaborative, proactive, and able to operate as a strategic partner—not just an executor additionalInformation Work two days a week onsite at their Dallas, Texas office.