Join us as we empower the world to work out, creating healthier lives together.

Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow the YMCA and Campus Recreation market across Florida (excluding the Panhandle), with a preference for candidates based in the Greater Orlando or Greater Tampa areas.

In this remote, field‑based role, you’ll drive revenue across a large, relationship‑driven territory by selling premium fitness solutions to YMCAs and college/university recreation departments. You’ll lead complex, long‑cycle sales, influence multi‑stakeholder decisions, and position Life Fitness / Hammer Strength as a trusted, long‑term partner for mission‑driven organizations.

This role is ideal for a consultative, self‑directed sales professional who enjoys territory ownership and thrives in a fast‑moving, highly competitive Florida market—winning business through differentiation, credibility, and consistency. Experience in commercial, membership‑based, or multi‑site fitness environments (including health clubs) translates well and supports future growth within Life Fitness / Hammer Strength.

Compensation & Perks

• Base salary + commission + additional incentive opportunities

• Car allowance, gas reimbursement, and company card

• Full health benefits and 401(k) match

• Fitness‑forward, growth‑focused culture

As a Territory Sales Representative at Life Fitness / Hammer Strength, you will:

• Own and grow a defined territory, managing pipeline, priorities, and account strategy across YMCAs and campus recreation departments.

• Drive revenue by leading long‑cycle, consultative sales processes involving executives, facilities teams, boards, procurement, and other stakeholders.

• Position Life Fitness / Hammer Strength solutions by clearly connecting features to outcomes, including safety, durability, lifecycle value, and program impact.

• Influence specifications and buying decisions without formal agreements using credibility, storytelling, customer references, and market insight.

• Identify and execute account expansion opportunities, including refresh cycles, phased purchases, and multi‑year planning.

• Maintain consistent engagement with customers between major projects to protect share and build future pipeline.

• Collaborate with architects, designers, and contractors to support facility planning and equipment layouts.

• Operate with strong discipline in CRM opportunity management, forecasting, and internal communication.

• Spend 3+ days per week in the field, actively developing relationships and advancing opportunities across your territory.

What Life Fitness / Hammer Strength is looking for in our Territory Sales Representative:

• 3+ years of experience in field sales or account management, ideally in B2B or solution‑based selling environments.

• Proven ability to build strong relationships and sell consultatively, earning trust with multiple stakeholders and decision‑makers.

• Demonstrated success managing large, geographically diverse territories with strong prioritization and follow‑up discipline.

• Ability to navigate multi‑stakeholder and committee‑based buying environments, including longer sales cycles.

• CRM proficiency (Salesforce preferred), including opportunity management, forecasting, and data hygiene.

• High standard for customer responsiveness and delivering a premium, high‑touch sales experience.

• Strong communication and storytelling skills, with the ability to translate solutions into outcomes that resonate with mission‑driven and commercial customers.

• Willingness and ability to travel extensively within Florida (excluding the Panhandle).

Preferred / Nice to Have

• Experience selling fitness, wellness, or capital equipment solutions

• Exposure to membership‑based or multi‑site environments (e.g., health clubs, recreation centers, community facilities)

• Experience navigating longer sales cycles tied to budgets, refresh planning, or lifecycle replacement

#LI-REMOTE

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Orlando, FL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.  Eligibility for benefits is governed by the applicable plan documents and policies.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.