Social Media Executive at Lenskart in Zirakpur

Key Responsibilities:

• Manage and handle daily activities on social media platforms.(primarily Instagram)
• Create engaging content including posts, reels, stories and captions.
• Plan and schedule posts as per the content calendar .
• Assist in developing creative content ideas aligned with brand voice.
• Track engagement, performance metrics, and suggest improvements.
• Stay updated with social media trends, hashtags and competitor activities .
• Coordinate with internal teams for content and campaign execution.