Regional Website Content Specialist at Lennar in Miami, FL

We are Lennar 

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

The Regional Website Content Specialist drives the web presence execution and asset development for their regional hub consisting of 3-4 divisions; ensuring accurate, engaging, and high-performing digital content across Lennar.com and third-party platforms. This role partners closely with division teams to gather timely updates, reflect current offerings, and highlight community differentiators, while maintaining alignment with brand standards and user experience best practices. By proactively managing content updates, optimizing digital assets, and collaborating with corporate stakeholders, the Sr Specialist helps maximize online visibility, support lead generation, and enhance the overall customer journey.

Your Responsibilities on the Team 

• Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey.

• Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals.

• Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages (e.g., Community Ads, “Coming Soon” pages), proactively identifying opportunities to enhance engagement and conversion

• Drive the end-to-end development of community marketing assets, including floorplans, renderings, and site plans, ensuring alignment with brand standards and go-to-market timelines.

• Strategically manage ‘Modsys’ creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints.

• Manage and oversee ‘BoxBrownie’ virtual staging strategy and enhancement pipeline, ensuring high-quality, impactful visual content for online channels.

• Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content, identifying content gaps and usage trends to inform future asset needs.

• Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy.

• Manage and conduct quarterly audits and enhancements across third-party listing sites (e.g., RDC), proactively correcting discrepancies and improving user experience.

• Ensure accurate, brand-aligned representation of communities across all third-party platforms through strategic content governance and partner coordination.

• Own the digital content lifecycle for community launches, from “Coming Soon” through active status, ensuring alignment with business goals and promotional calendars.

• Develop and execute promotional messaging strategies across platforms and landing pages to drive awareness and lead generation.

• Monitor internal digital performance metrics, including Star Ratings and Lennar.com audit scores, translating insights into actionable content improvements.

• Drive the process for QMI inventory accuracy, performing audits and driving timely updates in collaboration with Sales and Ops teams.

• Proactively identify and implement digital content enhancements based on analytics, user feedback, and industry best practices.

Requirements

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.

• Minimum 2 – 4 years of experience is required.

• Proven work experience as a Marketing/Data Coordinator.

• Computer skills and competencies are required.

• Strong organizational and time management skills; able to manage multiple deadlines across various job types.

• Knowledge of Microsoft office applications is required.

• Knowledge of Optimizely is a plus.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.

During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions. 

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.