Paid Ads Specialist (Meta & Google) /… at Lendi Group · Makati…

companyDescription Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise. Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer’s agents, integrated property search and conveyancing, Aussie is supporting customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024. Why Join Us? Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions. Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy. Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance. Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment. jobDescription About the Role We’ve ramped up our brand game this year and our performance engine is pumping. Now we need another energetic Paid Media Associate to keep the momentum rolling. You’ll report to the Performance Marketing Manager in our Customer Growth team. Your mission: support the growth of our two brands, Aussie and Lendi through the execution and optimisation of paid acquisition campaigns. This role is based in the Philippines, working closely with our Sydney/Melbourne based Performance Marketing team. The Catch Growth brings plenty of opportunity, and with it, a fast-moving environment where priorities can shift and new ideas surface often. Ready to help more Australians find, buy and own property with confidence? We’d love to hear from you. Job Description Execute and manage day-to-day paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, Reddit and emerging channels based on strategy set by the Performance Marketing team. Monitor performance and make day-to-day optimisation adjustments to maintain efficient spend and performance. Monitor campaign performance daily, check spend pacing, identify anomalies and escalate issues when required. Maintain campaign trackers and report on spend and performance on a daily, weekly and monthly basis. Support landing page and conversion testing by implementing updates and sharing performance insights with UX and Content teams. Coordinate and traffic creative assets for campaigns, ensuring correct formats and platform specifications are followed. Support campaign testing initiatives by implementing A/B tests and new placements and sharing results with the team. qualifications Willing to accept a 6-month contract 2+ years’ hands‑on experience in digital marketing, agency or in‑house. Hands on expertise in Google Ads and Meta Business Manager. If you’ve dabbled in TikTok or LinkedIn, even better. Experience managing and optimising paid media campaigns across multiple channels. Strong analytical skills – you understand ROAS, CPA, LTV, CTR, CAC:LTV and know how to move the needle. You use AI daily - We’re becoming AI Native, we don’t shun candidates that use it, we highly encourage it. Strong written communication skills and the ability to review or adjust ad copy when required. A healthy level of scepticism - You question results, hunt for anomalies and admit when something flops. Organised and unflappable. Multiple campaigns, many stakeholders, tight timelines - you keep calm and keep moving. Nice‑to‑haves (not deal‑breakers): Basic Canva or Adobe editing to make last‑minute ad tweaks. Exposure to SEO principles or CMS platforms additionalInformation Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence. We support our people in a variety of ways, but a few of the benefits that our people rave about include: A vibrant, relaxed, yet professional culture. We offer a hybrid working arrangement designed to support work-life balance while fostering meaningful connection and collaboration, with a requirement to work from our Makati office at least once a month. Monthly internet subsidy to help you stay productive at home. Access to government-mandated benefits including SSS, PhilHealth, and Pag-IBIG. We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace. Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract, engage and evolve talent and build best-in-class products. Feeling like you don’t meet all the skills listed? That’s ok; we are always on the lookout for different skills, experience, and qualities and so we’d still like to hear from you.