Senior Marketing Campaign Manager - LEGO® Retail at LEGO · Copenhagen

Senior Marketing Campaign Manager - LEGO® Retail Location: Copenhagen Job Description Join LEGO® Retail and Shape the Future of Membership Engagement! Ready to bring marketing campaigns to life at global scale? We’re looking for a digitally savvy Marketing Campaign Manager, with experience of CRM and driving Membership programmes, to lead high-impact Insiders campaigns, drive customer engagement, and connect teams across LEGO Retail and Membership & Personalisation (M&P). If you thrive in fast-paced retail marketing, love turning data into action, and enjoy managing campaigns end-to-end, this could be your next big move! We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home. No relocation or visa assistance is offered for this position. The closing date for all applications will be Thursday 28th May 2026, CV's will be actively screened during this time. Core Responsibilities Lead end-to-end delivery of LEGO Retail marketing campaigns for LEGO Insiders members, from planning and briefing through to execution, reporting, and optimisation. Act as the key bridge between LEGO Retail and the CRM Hub Operations team, aligning commercial priorities with CRM strategy and calendar planning. Own CRM campaign inputs across retail trading, catalogue, and marketing teams to ensure seamless customer communications. Manage the annual Holiday Catalogue project, including strategy, production, targeting, budget management, and performance reporting. Drive customer engagement and membership growth through data-led campaigns focused on sales, sign-ups, and retention. Build strong cross-functional relationships with global stakeholders across CRM, Membership, Trading, Marketing, and Digital teams. Do you have what it takes Proven experience delivering CRM campaigns within retail, membership, loyalty, or customer engagement environments. Strong understanding of CRM platforms, CDPs, audience targeting, and customer journey orchestration across email, app, and web. Excellent project management skills with the ability to manage multiple stakeholders and priorities simultaneously. Analytical mindset with experience measuring campaign performance, reporting ROI, and using insights to optimise results. Strong communication and influencing skills, with confidence presenting to senior stakeholders and cross-functional teams. Experience balancing commercial performance with brand engagement, ideally within fast-paced retail or consumer-focused businesses. Fluency in English - both written and verbal. #LI-MD1 Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What’s in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today.