Dealer Development Manager at LeeBoy in Lincolnton, NC

Description

About the Company:

LEEBOY Inc., part of the FAYAT Group, is a global leader in the production of commercial asphalt pavers and road maintenance equipment. With more than 60 years of industry expertise, we deliver reliable, high-quality machinery that supports road construction professionals worldwide. We value integrity, innovation, and agility, and we recognize our employees as our most important asset. Our commitment to excellence continues to strengthen the trust placed in our products and our brand.

Position Summary

The Dealer Development Manager is responsible for developing, strengthening, and managing relationships throughout LEEBOY’s authorized dealer network to support profitable sales growth, improve dealer performance, and expand market presence. This position serves as a key liaison between LEEBOY and its dealers, working collaboratively with dealer leadership and internal departments to ensure dealers have the resources, knowledge, support, and strategies necessary to successfully market, sell, and support LEEBOY equipment.

The Dealer Development Manager evaluates dealer capabilities and business performance, identifies opportunities for growth, develops dealer improvement plans, and supports the execution of sales and market development strategies. This role requires a strong understanding of dealer distribution, heavy equipment sales, relationship management, and the needs of customers in the asphalt paving and road construction industries.

This job description is intended to describe the general nature and level of work performed in this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Management reserves the right to modify responsibilities as business needs change.

Essential Duties and Responsibilities

Dealer Relationship Management

• Develop and maintain strong, professional relationships with dealer principals, owners, senior leadership, sales managers, and other key dealer personnel.
• Serve as a primary point of contact for assigned dealers, ensuring timely communication, follow-through, and resolution of business concerns.
• Conduct regular dealer visits and business reviews to understand dealer needs, evaluate performance, and identify opportunities for improvement.
• Build trust and accountability throughout the dealer network while promoting long-term, mutually beneficial partnerships.
• Communicate dealer feedback, market conditions, competitive activity, and emerging business opportunities to LEEBOY leadership.
• Drive dealer performance and sales growth within assigned territories.
• Develop dealer business plans, sales goals, and market development strategies.
• Identify opportunities to expand market coverage and strengthen the dealer network.
• Support dealer training, product knowledge, and sales effectiveness initiatives.
• Collaborate with internal teams to resolve dealer issues and improve customer satisfaction.
• Analyze dealer performance and market trends to recommend business improvements.
• Maintain dealer relationships, activity records, and performance reports.
• Support annual sales planning, forecasting, and dealer development objectives.

Requirements

Education and Experience

• Bachelor’s degree in Business, Sales, Marketing, or a related field preferred; equivalent relevant experience will be considered.
• Five or more years of experience in dealer development, territory sales, channel management, distribution, or a related commercial role.
• Experience working with independent dealers, dealer principals, or distribution partners strongly preferred.
• Experience in heavy equipment, construction equipment, agricultural equipment, road construction, or a related industrial market preferred.
• Demonstrated success developing business relationships, improving account performance, and achieving measurable sales or business growth objectives.

Knowledge, Skills, and Abilities

• Strong relationship-building, communication, negotiation, and influencing skills.
• Ability to work effectively with dealer owners, senior executives, sales personnel, and internal company leadership.
• Strong business acumen, including the ability to evaluate sales performance, identify growth opportunities, and develop actionable business plans.
• Ability to analyze sales reports, market data, territory potential, and dealer performance metrics.
• Strong organizational, planning, presentation, and problem-solving skills.
• Ability to manage multiple dealer relationships and priorities across a geographically diverse network.
• Proficiency with Microsoft Office applications and CRM or sales reporting systems.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Valid driver’s license and ability to travel extensively, including overnight travel.

Work Environment and Physical Requirements

This position primarily involves office, dealer, and customer-facing activities, with frequent travel to dealer locations, customer sites, trade shows, and industry events. Occasional visits to manufacturing, service, and equipment demonstration environments may be required.

The employee must be able to travel extensively and perform the essential functions of the position with or without reasonable accommodation.