Junior FP&A Analyst at Leaf Home in 1595 Georgetown Rd, Hudson, OH

Summary: Leaf Home is dedicated to making homeownership easy and is recognized as a great workplace. The FP&A Analyst – Marketing will support financial planning, forecasting, and performance analytics across marketing channels, working closely with the Director of Marketing FP&A to drive data-driven decision-making and improve marketing efficiency. Responsibilities: - Support weekly forecasts, monthly pacing, and annual planning (AOP) processes for marketing expenses, lead generation, and volume drivers - Build and maintain financial models linking marketing investment to volume, revenue, and contribution margin - Analyze marketing performance across channels (Digital, Offline) utilizing various conversion metrics and contribution margin profitability - Prepare weekly and monthly reporting packages highlighting trends, variances, and key insights for leadership - Develop and maintain dashboards to improve visibility into marketing funnel performance and efficient metrics - Maintain and enhance financial models, ensuring accuracy, scalability, and alignment with evolving business needs - Identify opportunities to streamline, standardize, and automate reporting and forecasting processes - Support month-end close activities, including variance analysis between actuals, forecast, and plan - Conduct deep-dive analyses on marketing performance, channel mix optimization, and investment decisions - Support business cases for new initiatives, vendor evaluations, and efficiency improvement projects Required Qualifications: - Bachelor's degree - 1-3 years in financial analysis, consulting, strategic/marketing finance, or related field - Proficiency using Microsoft Office Suite - Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status) Preferred Qualifications: - Strong quantitative and analytical competency, Excel skills are a must - Familiarity with marketing metrics (CPL, conversion rates, ROI/ROAS) preferred - Experience with NetSuite and Tableau are a plus Required Skills: Financial analysis, Financial modeling, Forecasting, Performance analytics, Microsoft Excel, Microsoft Office Suite, Marketing metrics, NetSuite, Tableau Benefits: Industry-leading compensation package, Competitive medical, dental, and vision benefits after 60 days, Retirement savings plan with company match, Paid parental leave and generous paid time off programs, On-campus fitness programs and meal delivery services, Comprehensive health, wellbeing, financial wellness, and childcare benefits, Opportunities for growth and advancement, Employee assistance program with 24/7 legal, financial, and counseling support, Employee discount marketplace with thousands of savings options, Gym membership reimbursement, Employee resource groups, including VetConnect and the Women’s Committee