Media Buyer iGaming Specialist at LeadX Pro in London, England, GB

LeadX Pro is an elite club of multi vertical media buyers within ecommerce, leadgen, igaming, nutra, and dating. Being a team of dedicated professionals who thrive on delivering exceptional results for our clients, we set the tone and are at the forefront of innovation in media buying. The team are – highly trained, proactive and international – and the media buying department are capable of creating growth anytime, anywhere. We believe in the power of media buying to generate successful campaigns, drive engagement, and ultimately, boost successful collaborations. Our inclusive and dynamic work environment fosters innovation, learning, and growth.

Join us as an Media Buyer iGaming Specialist:

WHAT WE WOULD LIKE YOU TO TAKE CARE OF

• Creation, launch, and optimization of advertising campaigns on Meta Ads, primarily for iGaming (Casino/Betting).
• Configuration of tracking systems such as Keitaro.
• Implementation and management of pixels from traffic sources.
• Data processing and analysis using Google Sheets, incorporating complex formulas and additional tools.
• Optimization of advertising content and creatives to ensure maximum campaign effectiveness.
• Analysis of campaign performance metrics (ROI, CPA, CTR, CR, CPM) and reporting on results.
• A/B testing of creatives, audiences, funnels, and ad angles to maximize profitability.
• Collaboration with the creative team on developing effective ad creatives and landing pages.
• Knowledge of app install campaigns for iGaming traffic on Meta.
• Basic configuration and management of hosting platforms and domains.

WHAT WE WISH YOU’D BRING WITH

• 2–3 years of experience as a Media Buyer in the iGaming vertical (Casino/Betting).
• Solid hands-on experience managing campaigns on Meta Ads.
• Familiarity with tracking systems such as Keitaro, Redtrack, or Voluum.
• Proficiency with Google Sheets, including complex formulas and integrations.
• Understanding of key performance metrics and ability to optimize based on data.
• Flexibility and willingness to learn new tools and platforms.
• Knowledge of specific verticals in affiliate marketing.
• Basic experience with software integration platforms like Zapier and API solutions.
• Good command of English, both written and spoken.
• Knowledge of Russian and/or Ukrainian is a plus.
• Active VAT number (P.Iva).

NICE TO HAVE

• Experience with WordPress, Shopify, and hosting/domain configuration.
• Ability to work in a dynamic, fast-paced environment.
• Excellent communication and problem-solving skills.
• Initiative and proactivity.
• Team-oriented mindset and collaboration skills.
• Contacts with technical providers for iGaming.
• Knowledge of TikTok Ads is a plus.

WHAT WE WOULD LIKE TO OFFER YOU

• Join an innovative team during an exciting phase of growth;
• Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program;
• Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact.
• Contract: contractor
• Compensation: Fixed compensation & Variable Incentives
• Full remote

D,E&I STATEMENT

At LeadXpro, we celebrate diversity and view it as an opportunity for growth and enrichment. In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics. Our selection processes are based on professional experience, attitude, and the talent of each candidate.

ESG STATEMENT

We are committed to minimising our environmental impact and promoting positive social change. Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint. At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond.

Find out more on our career page.

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