Director of Marketing at LeadsOnline in Plano, TX

Join the Force Behind Law Enforcement Success
At LeadsOnline, we provide crime-solving technology to law enforcement agencies across the globe. The company’s suite of investigative solutions includes data, analysis, and ballistic identification tools that help solve a range of cases – from property and people to gun crimes and other violent offenses. Founded in 2000, LeadsOnline serves over 5,500 U.S. law enforcement agencies and public safety organizations in more than 80 countries. From the crime scene to the courtroom our innovations are designed to enhance investigative capabilities, improve case outcomes, and streamline operations to ensure justice can be delivered. Everything we do is grounded in our core values of Service, Energy, Ownership, and People—and we’re looking for someone who embodies these principles.

LeadsOnline is looking for a Director of Marketing to lead the planning and execution of marketing programs that build brand awareness, generate demand, and support revenue growth. This role will manage a team of marketing professionals, oversee day-to-day execution of campaigns, and serve as a key partner to Sales and Product teams. The ideal candidate is a hands-on leader who blends strategic thinking with strong execution skills. This is a full-time, exempt position based in our corporate office in Plano, TX, reporting to Chief Revenue Officer.

What You’ll Do
As the Director of Marketing, you’ll play a key role in the strategies and campaigns that help drive and support our revenue growth.

• Develop and execute marketing plans and campaigns that align with broader company and departmental goals
• Manage, coach, and develop a team of marketing managers and specialists across content, digital, and campaign functions
• Oversee execution of multi-channel marketing campaigns (digital, email, social, events, paid media)
• Collaborate with Sales to align messaging, campaigns, and lead generation efforts with pipeline goals
• Manage marketing budget allocation for assigned programs and campaigns, ensuring efficient use of resources
• Monitor and report on campaign performance, using data to optimize marketing spend and tactics
• Support brand consistency across all marketing materials and channels
• Partner with Product Marketing to ensure messaging and positioning are effectively communicated to target audiences
• Manage relationships with external agencies, freelancers, and vendors as needed
• Stay current on industry trends, competitor activity, and marketing best practices to inform strategy

Qualifications & Experience
• Experience in SaaS HaaS & Law Enforcement Vertical
• Familiarity with marketing automation platforms & Account Based Marketing
• Experience working cross-functionally with Sales and Product teams
• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of marketing experience, including 3+ years in a management or leadership role
• Experience managing multi-channel marketing campaigns from strategy through execution
• Strong track record of managing and developing high-performing teams
• Proficiency with marketing analytics tools, BI or Analytics tools- CRM platforms (e.g., HubSpot, Salesforce, Google Analytics)
• Experience leveraging Claude in multiple marketing activities including market research & analytics
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Excellent written and verbal communication skills
• Data-driven mindset with the ability to translate insights into action
• Dallas based preferred or capable of travel as needed

Benefits
As part of our comprehensive benefits package, LeadsOnline provides the following to eligible employees:
• Employee paid Medical, Dental, and Vision
• Generous paid vacation
• 401k with company matching
• HSA with employer contributions
• FSA
• Supplemental coverage such as accident, critical illness, hospitalization, life
• Short-Term and Long-Term Disability
• Parental Leave

Why Join LeadsOnline?
Be part of a team where your work truly matters. Help law enforcement agencies serve their communities better while thriving in a supportive, mission-driven culture that values Service, Energy, Ownership, and People.

What You Can Expect From Us:
We serve with Energy, diligence, and persistence. We deeply believe the work we do makes a difference in the lives of our users, the communities they protect, and the victims they serve. Guided by Ownership, we continually push to make our products better and to make each other better.

At LeadsOnline, we take our work seriously but not ourselves. You’ll find joy, camaraderie, and fun in everything we do. That’s Service, Energy, Ownership, and People in action.

LeadsOnline is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics.

LeadsOnline maintains a drug-free workplace. The unlawful use, possession, or distribution of controlled substances or marijuana is strictly prohibited and will result in disciplinary action, up to and including termination.