Data Analyst - Digital Marketing at LawDepot in Edmonton, Alberta, CA

What the Role Does:

Transform search engine marketing data into smarter campaigns and high-performing digital marketing strategies.

As a Data Analyst - Digital Marketing, you will combine strong analytical skills with hands-on ownership of a large-scale search engine marketing portfolio. You will use campaign performance data, financial results, internal reporting, and AI-enabled tools to uncover opportunities and improve campaign profitability, quality, efficiency, and return on investment. You will also apply creative skills to develop clear, customer-focused advertising that helps more people around the world access modern legal solutions.

This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.

What You’ll Do:

• Plan, implement, and manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.
• Analyze campaign performance data, financial results, and key performance indicators to uncover actionable campaign change tactics
• Optimize and adjust campaign bids to maximize profitability and ensure peak performance
• Review campaign structures, budgets, targeting, and other performance levers to improve efficiency and maximize profitability.
• Utilize internal reports and AI tools to accelerate data-driven decisions that enhance campaign effectiveness
• Monitor data quality and campaign health, investigate variances, and implement solutions that support accurate reporting and dependable campaign management.
• Conduct keyword, search query, competitor, and market research to identify campaign optimization and growth opportunities.
• Build product level knowledge to evaluate advertising opportunities and tailor campaign strategies to customer needs.
• Review user level information to develop relevant audience segments and targeting strategies.
• Support creative work by writing compelling advertising copy, crafting brand messaging, contributing to landing-page updates, and coordinating image and video assets within the advertising platforms.
• Research paid search platforms, AI capabilities, new advertising formats, and industry developments to identify valuable new approaches and stay up to date on best practices.
• Communicate complex analysis and recommendations clearly to support informed decision-making.
• Collaborate with cross functional Legal, Product, and Development teams to execute projects.

What You Bring:

The Essentials

• Post-secondary education in Business, Marketing, Finance, Management Information Systems, Operations Management, Data Science, Economics, Computing Science, or another analysis-related program.
• Experience analyzing large datasets to identify trends, patterns, and actionable insights.
• Advanced Microsoft Excel skills, including experience with complex formulas, PivotTables, data visualizations, and data analysis.
• Excellent time management skills and the ability to balance multiple projects.
• Experience using AI tools to support analysis, reporting, writing, research, and productivity.
• Strong written English communication skills, with the ability to develop concise, persuasive advertising copy and conversion-focused messaging.
• Sound judgement and strong data-driven decision-making ability.
• Ability to communicate findings clearly, synthesize complex analysis, and make actionable recommendations.
• Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies.
• A collaborative working style and the ability to contribute effectively across team projects.

The Nice to Haves (Great if you have it and we’ll help you learn if you don’t)

• Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs.
• Proficiency with Power BI for data visualization and business intelligence.
• Experience with Adobe Creative Cloud, Figma, Canva, or other digital creative tools.
• Experience with Google Analytics, or other marketing analytics tools.
• Ability to learn Content Management System tools to update website content.
• Experience with Python, VBA, R, Task Scheduler, or related analytical and automation tools.

Why You Should Join the LawDepot Team:

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
• Three weeks paid vacation, plus bonus personal days
• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
• Company share plan
• Free catered lunches for the entire office
• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
• Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
• Free and easily accessible parking
• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

Who We Are:

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey!

How to Apply:

Apply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career.

We thank all applicants; however, only those selected for an interview will be contacted.