Automotive General Manager at Larson Automotive Group in Tacoma, WA

Apply Description Lead with Purpose. Build Leaders. Drive Results. Larson Automotive Group is seeking an accomplished Automotive General Manager who knows how to win—through people, performance, and culture. This is a rare opportunity for a proven dealership leader to take full ownership of a store, build a high-performing team, and shape the future within a respected, family-owned organization. We’re looking for a results-driven, customer-focused leader who understands that sustainable success comes from developing people, executing with discipline, and delivering an exceptional guest experience—every time. At Larson, we don’t believe in managing from behind a desk. We believe in visible leadership, clear expectations, accountability, and genuine care for our teams and communities. What You’ll Do Lead the Business – Take full responsibility for dealership performance across sales, fixed operations, customer satisfaction, and profitability Build High-Performing Teams – Recruit, develop, coach, and retain top talent at every level Drive Results – Set clear goals, track KPIs, and execute strategies that consistently deliver strong financial performance Elevate the Customer Experience – Champion a guest-first culture rooted in transparency, trust, and long-term relationships Operational Excellence – Oversee inventory strategy, expense control, process improvement, and brand standards Strategic Growth – Partner with executive leadership to implement forward-thinking sales, marketing, and operational initiatives Lead from the Front – Be present, engaged, and accountable—your leadership sets the tone What We’re Looking For Proven success as a General Manager or General Sales Manager in an automotive dealership Strong understanding of dealership financials, KPIs, and operational controls A people-first leader with a track record of developing managers and building culture Customer-focused mindset with a passion for reputation and long-term growth Confident decision-maker who thrives with autonomy and accountability High integrity, strong communication skills, and executive presence Why Larson Automotive Group True Leadership Opportunity – Full accountability with the authority to lead your business your way Family-Owned Stability – Long-term vision, strong values, and no short-term corporate pressure Executive Support – Backed by an experienced leadership team that believes in empowerment, not micromanagement Career Growth – Opportunities to advance within a growing automotive group Salary Range: $132,000 – $240,000 annually Benefits & Perks Medical Insurance with a $0-cost employee plan option (after 60 days) Optional Dental & Vision Insurance Company-Paid Life & AD&D Insurance ($10,000 Life / $40,000 AD&D) Additional Coverage Options – Supplemental life, LTD, accident, hospital indemnity & pet insurance 401(k) with Company Match – 50% match on first 4% (eligible after 60 days, age 21+) Paid Time Off – Accrues from day one; usable after 90 days Employee Assistance Program (EAP) & KOFE Financial Wellness Program Employee Vehicle Purchase Program with exclusive pricing Our Commitment At Larson Automotive Group, people come first. We are committed to fostering a respectful, inclusive workplace where leaders are trusted, teams are supported, and success is shared. We proudly provide equal employment opportunities and lead with fairness, integrity, and accountability—because that’s what family means to us. Ready to Lead Something That Matters? If you’re a proven automotive leader ready to take full ownership, inspire teams, and drive meaningful results, we want to hear from you. Apply today and help shape the future with Larson Automotive Group. Requirements Available to work flexible hours & weekends.
Ready to hit the ground running on learning new product ins & outs.
Effective communication skills.
Professional, well-groomed personal appearance.
Basic mathematical aptitude.
Ability to apply and understand reasoning.
Clean driving record, with valid driver license.
Willing to submit to a background check & drug screening.
Associate’s degree or equivalent from two-year College or technical school; or one to two years related experience and/or training; or equivalent combination of education and experience. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Salary Description $132,000 - $240,000 annually