Sales & Marketing Cloud Administrator at Lakefield… · Kent

Work Location: Hybrid Model / Kent, WA Office (3 days a week - Relocation required) The Sales & Marketing Cloud Administrator is responsible for the administration, configuration, optimization, and ongoing support of the company’s Sales and Marketing Cloud platforms. This role ensures that marketing, sales, and customer communication tools are reliable, scalable, compliant, and aligned with business goals such as lead generation, conversion, retention, and customer experience. Reporting to the VP of Marketing and Senior Marketing Manager (with close partnership across Mergers and Acquisitions, Recruiting, Operations, IT, and Analytics), this role serves as the system owner for campaign execution, automation workflows, data integrity, user access, and performance reporting across Sales and Marketing Cloud environments. The ideal candidate is technically strong, process-driven, and comfortable translating business needs into system solutions while maintaining best practices for data governance, automation, and reporting. Key Responsibilities Sales & Marketing Cloud Administration Serve as the primary administrator for Sales and Marketing Cloud platforms Configure and maintain system settings, permissions, user roles, and security controls Manage user onboarding, training, and ongoing support Ensure system stability, performance, and scalability Oversee System Implementation partnership including ongoing post-implementation support Campaign Execution & Automation Support Support the design, build, and deployment of marketing campaigns including: Email campaigns and journeys Lead nurturing and lifecycle automation Transactional and operational communications Configure automation workflows, triggers, and integrations to support marketing and sales processes Partner with marketing stakeholders to ensure campaigns are built accurately and launched on time Data Management, Integrations & Governance Maintain data quality, structure, and hygiene across Sales and Marketing Cloud environments Manage data imports, synchronization, and integrations with internal systems and third-party tools Ensure accurate mapping between Sales Cloud, Marketing Cloud, and other connected platforms Develop and maintain data governance standards, documentation, and best practices Reporting, Analytics & Optimization Build and maintain dashboards and reports to support: Campaign performance and engagement metrics Lead and pipeline visibility Conversion and attribution insights Partner with marketing and sales teams to translate reporting needs into actionable insights Identify system optimization opportunities to improve efficiency, personalization, and performance Compliance, Privacy & Best Practices Ensure compliance with email regulations and data privacy requirements (e.g., CAN-SPAM, GDPR where applicable) Manage consent, preference centers, suppression lists, and unsubscribe processes Stay current on platform updates, releases, and best practices Proactively recommend enhancements and process improvements Cross-Functional Collaboration & Support Act as a key liaison between Marketing, Sales, Operations, IT, and external vendors Support troubleshooting, issue resolution, and root-cause analysis Assist with vendor coordination and system upgrades or enhancements Document processes, configurations, and workflows to support continuity and scalability Qualifications & Experience Required Bachelor’s Degree in Marketing, Information Systems, Business, or related field, or equivalent experience 3+ years of experience administering Sales and/or Marketing Cloud platforms Hands-on experience with campaign automation, data extensions, workflows, and reporting Strong understanding of CRM concepts, lead management, and marketing automation Experience supporting cross-functional stakeholders with varying technical expertise Preferred Salesforce Sales Cloud and Marketing Cloud experience Experience with Journey Builder, Email Studio, Automation Studio, or comparable tools Experience supporting multi-location or high-volume campaign environments Familiarity with APIs, integrations, and data synchronization concepts Salesforce Administrator or Marketing Cloud certifications Skills & Competencies Strong technical aptitude with the ability to translate business requirements into system solutions Highly organized and detail-oriented with strong documentation habits Analytical mindset with comfort working with large datasets and performance metrics Excellent communication skills across technical and non-technical audiences Proactive problem-solver with strong troubleshooting abilities Ability to manage multiple priorities in a fast-paced environment Ownership mentality with a focus on system reliability, scalability, and continuous improvement Benefits: 401(k) + matching Health insurance Dental insurance Vision insurance Flexible spending account or Health savings account Life insurance Paid time off Employee Assistance Program (EAP) Employee veterinary care discount Flexible Hybrid work schedule Professional development assistance Retirement plan Bring your dog to work (must be up-to-date on vaccinations and on leash) Veterinary medical benefits for pets at hospitals in the Lakefield family. Office Monthly/Quarterly Lunch and Happy Hour events Schedule: 40 hr work week Monday to Friday ABOUT LAKEFIELD VETERINARY GROUP We believe exceptional veterinary care starts with exceptional people. We partner with hospitals across the country to preserve what makes each practice special - its people, culture, and connection to community - while providing the operational support and resources that allow teams to thrive. As we grow, we are committed to creating an environment where team members feel respected, supported, and empowered to deliver outstanding care. Our Values Our culture is built on five core values that guide how we work and serve: Respect Learning Do the Right Thing Wow Service Fun If these resonate with you, you’ll fit right in. Equal Employment Opportunity Lakefield Veterinary Group is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all team members and applicants.